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Penny Y
Penny Yip, B Tech
Singapore
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About
Versatile industrial designer specialising in footwear and accessories with extensive experience. From creating a Spanish footwear brand exhibited at Barcelona Fashion Week to building the Footwear Division in Zalora from the ground up, I’m driven by the challenge of creating elegant products that help brands stand out.
Besides my diverse creative experience with international fashion brands such as Shellys London, Umbro, Cymbeline Paris, Peter Aedo and United Nude, I’ve founded and consulted on a series of startup projects that have allowed me to combine my love of design, entrepreneurial skills, and passion for training and inspiring up-and-coming design talents.
Above all, I’m driven by creative challenges that involve exploring innovative and sustainable approaches, and welcome the opportunity to collaborate with like-minded peers and partners. -
Education
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Certification The Art of 3D Motion GraphicsNanyang Polytechnic2021 - Currently Enrolled
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Certificate Small BusinessRoyal Melbourne Institute of Technology2005 - 2005IV Business: Small Business Management
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Bachelor of Technology Industrial DesignMonash University1996 - 2000
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Experience
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Creative Entrepreneur & Design ConsultantSelf-employedSingapore2002 - Present (19 years)• Founded, conceptualised and built an eponymous luxury brand of sustainable women’s bridal shoes from the ground up. Defined the brand’s creative and marketing direction in addition to managing the artisans, designers, suppliers and manufacturing partners to map out the product design and production processes.
• Consultant in setting up and defining a sustainable French/ Indonesian bag brand’s product design process and training the Junior Designer on the A to Z of the bag design process, including brainstorming, research, concept design, sourcing and sampling.
• Freelanced as a fashion Illustrator for limited edition bag sleeves designed by a Singaporean e-retailer that services the resale of luxury handbags.
• Provided design consultation and creative branding services for startup clients such as Trading PLC, NEITAS Japan, IP Hatch Day and True Vine Capital.
• Freelanced in industrial, web, graphic, footwear and accessories design for projects in Australia, France, UK, Hong Kong, China and Malaysia. Major clients included Umbro, Cymbeline Paris, Peter Aedo Barcelona and United Nude. -
Head of FootwearSingaporeJun 2013 - Dec 2016 (3 years 6 months)• Built Zalora Regional Private Label’s footwear division from the ground up, which included designing, standardising, and implementing processes for the product development teams for both men and women’s shoes. My duties also involved recruiting and managing the division’s team members in Singapore as well as training the team in China.
• As a result of the efforts above, I grew the division’s sales by approximately 250% between 2013 to 2014, which translated into monthly revenue of €150,000 per month from 2014 onwards, averaging an annual revenue of €1.8 million.
• Generated a monthly revenue of S$120k per month for Zalora women’s footwear in 2016, which accounted for approximately 60% of Zalora Regional Private Label’s monthly revenue.
• By the end of my tenure, Zalora footwear was the best performing category in Regional Private Label and the overall best performing footwear label on the Zalora website. -
Senior Footwear Designer & Line BuilderChinaJun 2008 - Mar 2011 (2 years 9 months)Produced detailed design and developed of lasts, heels, leathers, metal accessories and upper patterns for multinational brands in Europe, USA and China including Tahari, Anthropologie, Miss Sixty, Marks & Spencer, Theysken Theory, JC Collezione, Jean-Michel Cazabat, Luxury Rebel and Tracy Reese.
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Principal DesignerLondon, United KingdomJan 2007 - Jan 2008 (1 year)• Worked closely with the Buying Director and managed the Limited Edition Designer’s Collection and Shellys mainstream collection which involved liaising with buyers, agents and suppliers in Spain and London.
• Attended trade shows in Italy, carried out market research on current trends and designed marketing paraphernalia and look books for buyers.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@daezjn, member since 2002
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Following 29
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Followers 61
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nice hand sketching , this is how innovation flows , sometimes cannot stop ..... keep it up !
nice hand sketching , this is how innovation flows , sometimes cannot stop ..... keep it up !