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Reebok Classics: JWF Backpack

The JW Foster Backpack was designed with versatility in mind. The challenge was to create the iconic lifestyle backpack that could hook to specific footwear from the Reebok Classics range by changing up fabrics, color and print, trim and details. Though the design never changes, each backpack transforms and takes on the distinct personality of each sneaker through the use of key variations. You could call it a bag with multiple personalities.

- Sturdy fabrics for timeless durability
- Roomy main compartment and ample pockets for storing all of your daily gear
- Padded, adjustable shoulder straps for maximum comfort
- Side pockets for accessible storage you can access on the run
- Hidden cell phone pocket on back panel
- Internal padded laptop sleeve with interior pockets for all-in organization
- Additional shoe bag for separate storage of footwear
- Handy handle for hanging up your pack at home

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Dana Ramler
designer - innovation, soft goods & interactive experiences Barcelona, Spain