David Mawdsley
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About
Footwear Designer / Developer / Maker
A First Class BA Honours Footwear Design Graduate from DeMontfort University, with a passion for all aspects of footwear, from Design & Manufacturing for both Men’s & Women’s fashion & performance. A talented, enthusiastic, unique designer, with reputable drawing & illustration skills, who is eager for a challenge & takes pride in his work. Possessing the technical ability to turn design into functional, innovative & unique products. An up to date designer gaining inspiration from fashion trends, popular culture & alternative innovative design/art.
Ability to work to a creative brief, but alternatively push its boundaries by applying new ideas with functional & marketable values to create commercial products. An eye for proportion, material & colour, with creative & technical abilities for the development of highly thought out footwear & products. An ambitious nature to grow as a designer & gain further knowledge in all aspects of the industry. A healthy competitive nature & yearning to learn, stemming from a history of committed sports from a young age (skateboarding, basketball, athletics & mixed martial arts) & alternative lifestyles, opening doors to new experiences & cultures which led to an early love of footwear & the need to peruse a carrier within the industry. -
Education
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1st / First Class BA (Hons) Footwear Design BA (Hons)De Montfort University2007 - 2010Apr 2010 - Winner of the De Montfort University Christopherson Award. A selection of my work was chosen by the Dean & Head of Faculty to be archived & represent the university. Nov 2009 - Selected finalist for MODA magazine “Where fashion comes together” trade show, NEC Birmingham. Trend & concept inspired footwear to be designed for & displayed at MODA magazine trade show based on the title "History in the Making". I designed a men's high fashion boot with traditional handmade footwear meeting the inspired body work of a Ford Shelby Mustang 1968. Apr 2009 - Selected finalist for Pattern Cutters Guild, bespoke shoe making competition. One of six selected students given the opportunity to design & make a fashion inspired men's bespoke shoe, based on a provided orthopaedic last.
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Cardinal Newman College2005 - 2007A-Level Double Award Applied Art & Design B + B A-Level Film Studies B A-Level & GCSE General Studies C Gained: 4 A-Levels C & above. 5 AS-Levels C & above including design technology. 1 GCSE
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Our Lady's Catholic High School2000 - 2005Attained 9 GCSE's grade C & above, including Maths & English with A grades in Art & design, & Design Technology.
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Experience
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Footwear DesignerCreative PedestrianApr 2013 - Present (11 years 5 months)Designing & Developing Footwear for existing & new brands.
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Footwear DesignerJacobson GroupFeb 2011 - Nov 2011 (9 months)Developing new trend lead footwear for the worldwide market. Working closely with & gaining vast range of knowledge & skills from an experienced design team & sales force. Creating trend & market lead footwear for the masses & dedicated customer base. Retaining an up to date understanding of the current footwear/ fashion trends & market placed product, along side materials & colour was an important role. Visiting trend & alternative sports based shows, with visual & written reports following the visits to apply to product development was essential. Working on developing products for two historical brands & working to strict parallel seasonal deadlines was a challenge, but also refreshing as I had the opportunity to create full ranges of quality thought out footwear for Frank Wright & lifestyle sports inspired product for Gola.
GOLA CLASSICS: Full design, colour & material development inspired by current street culture/ fashion & sports products. Developing new products for the brands Premium, Lifestyle & Heritage for Men's, Woman's & Kid's ranges
FRANK WRIGHT: Full range development on existing & new product. Designing luxury Men's fashion footwear, everything from sole units, upper constructions, sock liners & graphics. Attention to detail was key to design.
Employment ended as a result of redundancy. -
Men’s Fashion & Lifestyle Footwear DesignerTregarron LTDAug 2010 - Dec 2010 (4 months)Ikon & Base London. Designing fashionable lifestyle & smart men’s footwear, branding, graphics & creating trend reports for 2 successful brands. Also designing MTO footwear for the high street (Clarks, Next, George, M&S).
Initially employed to help the company develop a new image & range of footwear to suit today’s trends, to attract & gain new customers whilst still meeting the needs of dedicated buyers of the brands.
Working closely with a group of experienced individuals within the footwear industry, gaining knowledge about factories & the process of development to mass production, understanding the financial aspects of running a brand to manufacturing products (working out of Ranipet, India for periods of time working directly with the factories, last makers & leather suppliers, developing new products & further learning new skills). Finding trends within the market place, using online sources & scouring the streets of Britain was an important part of my job, this helped me gain a greater understanding to what customers want & to further more help me develop ranges of fashionable shoes that appeal to the mass & niche markets.
Employment ended due to requirement for a more challenging position. -
Women's Fashion & Lifestyle DesignerT&A FootwearJul 2009 - Jul 2009Designing ladies footwear for high street & high end brands such as Topshop, Carvela, Penny’s & River Island in specific detail drawings in both hand & CAD. Creating spec sheets for production to factories in China.
Work experience during my time in university.
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Awards
See Resume.
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Skills
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Elsewhere on the Web
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On Coroflot@davidmawdsley, member since 2009
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Following 33
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