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Associate Creative Director, Copy

iRobot k

This is a Remote Position

Oct 5
Job Description

iRobot is looking for an intrepid, globally savvy ACD/Copy to come help build our burgeoning in-house creative team. We are a team that values thoughtfulness, inclusion and belonging and together we bring the iRobot brand to life in engaging and unexpected ways.

As our first ACD/Copy you will work closely with the ACD/Art Director and other internal partners to help creatively fulfill internal, national, and global cross-channel deliverables. You will play an essential role in the strategy, conception and writing of our campaigns, developing, and delivering projects from brief to launch.

We would love to see a passion for storytelling, but we’d be even more intrigued if it stemmed from your own unique experiences or diverse perspectives.

*ACD Art & Copy Teams may also apply
*This role can sit remote or be based in Boston

• In partnership with the ACD/Art Director create, craft and execute engaging, globally-aware campaigns and other projects across multiple channels and media
• Working closely with the Creative director and CX team to develop and execute a cross-functional content calendar and storytelling strategy that supports and extends marketing initiatives across all channels in the full funnel.
• Master iRobot’s brand voice and tone.
• Provide direction, inspiration and leadership as needed for a growing team
• Ensuring all content is on-brand; consistent in terms of style, quality, and voice and apply best practices for awareness, education, acquisition and retention across all channels.
• Supervising and top-editing writers while driving best practices in grammar, messaging, writing, and style.
• Display exceptional short form and long form copywriting skills across a wide range of social, digital, print, out of home, broadcast, radio, and experiential.
• Communicate learnings from iterative testing to inform creative concepts that are anchored in KPIs and drive consideration and demand.
• Lead convincing presentations of creative ideas in meetings, brainstorms and other company meetings.
• Comfortable with hands-on creation and partnering with external creators and agencies.
• Help establish standards, guidelines, and playbooks for internal and external partners.
• Contribute to studio culture, and broader industry, while inspiring others both internally and externally.
• 7-10 years of experience as a respected leader in multichannel content creation (brand, advertising, branded content)
• Proven ability to develop big ideas and campaign creative demonstrated through a portfolio.
• Demonstrated excellence in primary discipline (aka writing) to create compelling messages for different target demographics.
• Able to multitask, coordinate resources, and deliver under tight deadlines, all while adapting quickly to change.
• Expert knowledge of social platforms, digital and traditional media.
• Experience leveraging KPIs, data, metrics and applying learnings in real-time
• Excellent communication skills; must be comfortable representing the work in all mediums.
• Ability to be self-managed, maintain tasks, schedules, and meet deadlines across multiple high-profile projects.
• A willingness to break from traditional rules from time to time (for the sake of creativity, of course).
• Empathy for your internal team and our customers.


Founded in 1990 by Massachusetts Institute of Technology roboticists with the vision of making practical robots a reality, iRobot has sold more than 30 million robots worldwide. The company has developed some of the world's most important robots, and has a rich history steeped in innovation. Its robots have revealed mysteries of the Great Pyramid of Giza, found harmful subsea oil in the Gulf of Mexico, and saved thousands of lives in areas of conflict and crisis around the globe. iRobot inspired the first Micro Rovers used by NASA, changing space travel forever, deployed the first ground robots used by U.S. Forces in conflict, brought the first self-navigating FDA-approved remote presence robots to hospitals and introduced the first practical home robot with Roomba, forging a path for an entirely new category in home cleaning. With more than 30 years of leadership in the robot industry, iRobot remains committed to building robots that provide people with smarter ways to clean and accomplish more in their daily lives.