THE JOB / Creative Planner
Planning people of the world, we’re sending out the signal. Thanks to a host of good reasons, we need your help. And your big brains -- to help some of the biggest and the best brands in the world tell their story through sports and entertainment. Brands like Mastercard, Taco Bell, PlayStation, Delta, General Mills and properties like the NBA, MLB, GRAMMY’s, College Football, UEFA Champions League, FIFA World Cup and the Olympics.
We’re looking for people who like to question everything and reshape every assignment. You know the type: Curious and driven to learn new things, with a passion for culture, how people think, and act, especially emotionally. You’re also willing to go beyond the assignment to find new ways of looking at client asks, new ways to talk to audiences, and new insights that lead us down a path we may not have thought of before. Best of all, you’re able to bring clarity and focus – while helping to connect the dots between disparate ideas and challenges.
You’ll work hand in hand with the creative department, our account folks,digital and strategy & analytics teams to bring definition, focus and above all, inspiration to the creative work we do. Most meaningfully, you’ll help reshape client business problems and initiatives into big, fat, juicy creative briefs that drive great ideas. That means helping form often scattershot perspective and requests into clear, salient strategic direction/idea that the creative teams can work from.
THE WORK YOU’LL DO
Build a constant stream of inspiration, insights and thought starters (on category, people and cultural trends)
Be inventive: find an answer and unexpected insight or story; compile, analyze, distill and clarify consumer research, and present findings with a clear point of view
Collect data on competitors and the market, and present/report that information as actionable strategies for the brand
If necessary, create consumer journeys, brand positioning, brand identity and messaging, communication architecture, and brand platforms
Work with client and account teams to distill project briefs into strong creative briefs that are actionable – and valuable to creative teams.
WHO WE’RE LOOKING FOR
A minimum of 2-3 years of relevant advertising/marketing experience, ideally in brand planning, strategy or research
Experience developing creative briefs and strategic frameworks for programs, campaigns and messaging/content
Experience with: brand positioning, audience research and insight development, campaign platform and message development, digital and channel strategies, building customer journeys and campaign ecosystem
NOTE: International candidates must hold a valid US working permit.