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Creative Direction

FREITAG lab. ag k

Zürich, Switzerland

Feb 25
Job Description

In the beginning there were two brothers and a question mark. Over the last 26 years, the brothers have grown into a community of more than 250 F-Workers, and our answers to the question mark have been sharpened again and again.

Your role
You are aware that our company values and principles are always at the centre of attention. On this basis we create intelligent products and services for urbanists that become a global statement. Do we dare to call the past a legacy? Then it is your job to work on further chapters of our success story in a reflective, courageous and collaborative manner with a wide range of creative minds.

Together we draw the future of the FREITAG brand and translate it holistically into everything we do. From product to communication, to digital and analogue spaces. Your mission is to ensure that our brand radiates a unique, uniform identity worldwide.

Your profile
Competencies for shaping FREITAG's vision of the future
Holistic mindset
Courage for playful and irritating communication concepts
Experience as an AD/conceptor
Experience in developing a corporate strategy
Appropriate understanding of FREITAG values
Joy of innovation (thinking out of the box)

FREITAG lab. ag

In 1993, graphic designers Markus and Daniel Freitag were looking for a functional, water-repellent and robust bag to hold their creative work. Inspired by the multicolored heavy traffic that rumbled through the Zurich transit intersection in front of their flat, they developed a messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. This is how the first FREITAG bags took shape in the living room of their shared apartment – each one recycled, each one unique.

With their innovation, the brothers inadvertently triggered a seismic event in the world of bag making. Its tremors have since made themselves felt in Zurich and the cities of Europe and spread all the way to Asia, making FREITAG the unofficial outfitter of all urban, bike-riding individualists.