WSMV, a Meredith Corporation TV Station located in Nashville, TN, is seeking an innovative Director of Creative Services that will lead and manage this high-rated station’s marketing programs as well as develop and maintain all touch points of the station’s branding efforts. This includes the core brand of its award-winning news content center as well as all other programming – both locally produced; syndicated acquisitions and the program partnerships with NBC. This position collaborates with and supports all station department managers to achieve stated business goals.
This position also initiates and supervises unique creative messaging on all platforms to further audience growth directly related to quality revenue streams. There will be an ongoing level of communication with marketing staff and other station departments to secure the maintenance of the station’s brands; including all their design and graphic components.
Recruiting and championing high level creative staff and aggressively leading them through the development and execution of these marketing programs is absolutely essential to this position in this, the 29th ranked market.
Essential Job Functions
25% - Work closely with the News Director and news staff to develop/execute powerful topicals and image spots that reflect the direction of station’s news brand.
25% - Manage a solid commercial production structure that enables sales to use production a tool for driving new revenue, while at the same time not becoming a free production house for clients.
25% - Market all station social media initiatives, working closely with the news /digital team to identify daily opportunities to reach the target audience.
10% - Work closely and stay in communication with affiliate marketing reps to maximize the network affiliation.
05% - Make sure all contests are properly vetted and meet Meredith and legal standards.
10% - Collaborate with all the department heads on station branding matters as well as other duties as assigned.
Minimum Qualifications and Job Requirements
Education: BA or BS in Advertising, Marketing, or Broadcasting preferred. HS Degree required.
Experience: Six yrs experience in advertising, marketing or promotion, with a minimum of four in the television industry.
Specific Knowledge, Skills and Abilities
Advertising, marketing, promotion, broadcast production, budgeting, personnel management, and general broadcast station operations knowledge necessary. Strong Leadership skills. Good communication and organizational skills. Knowledge of and experience in social media marketing and promotion. Strong knowledge of broadcast news promotion. Ability to execute media plans and events. Creative skills including graphic design, editing, etc… helpful.
It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.
NOTE: International candidates must hold a valid US working permit.