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Digital Analytics Senior Manager/Supervisor

Runyon Saltzman, Inc. k

Sacramento, CA

Dec 10
Job Description

SUMMARY
With general direction, provides day-to-day support for agency digital marketing programs, either alone or as a member of a team. This includes collecting, maintaining, and analyzing data for digital marketing accounts, and providing recommendations based on insights gathered.

ESSENTIAL FUNCTIONS

• Collect and analyze data from multiple studies using appropriate statistical methods (i.e. descriptive statistics, cross-tabulation, correlation), identifying trends and drawing conclusions taking into account secondary sources and industry knowledge
• Synthesize multi-study results, preparing detailed and accurate written reports (including data tables, charts, and graphics) with actionable insights for presentation to clients and media team
• Experience in digital marketing platforms including Google Ads, Google Analytics, Google Data Studio, Google Tag Manager and A/B Testing
• Recommend and oversee implementation of the most effective digital communications within client budgets for assigned agency clients
• Constantly explore new digital options, platforms and analyze for client benefit
• Update clients/agency with digital media trends and topics (integrate with other media
• Be visible in the community (ex: member of boards, events, nonprofits or associations)
• Excel at collaboration and communication with creative and client services
• Advocate for new business opportunities; develop and utilize network of reps
• Plan, create, communicate and evaluate client digital marketing campaigns for successful outcomes


KNOWLEDGE/SKILLS/ABILITIES
• Excellent written and verbal communication skills
• Expert knowledge of Microsoft Office Suite including Excel, PowerPoint, and Word
• Expert knowledge of Google marketing tools including Google Ads, Google Analytics, Google Data Studio and Google Tag Manager
• Convincing presentation skills
• Able to manage client expectations
• Knowledge of digital media planning process, digital media buying process and website project management
• Strong organizational, mathematical, problem solving and analytical skills
• Able to handle multiple projects and meet deadlines
• Able to engage effectively with diverse individuals at all levels

QUALIFICATIONS
• Five plus years of related experience
• Advanced knowledge of digital platforms

EDUCATION
• Bachelor's degree from four-year college or university or equivalent experience.

SUPERVISOR ROLE WILL SUPERVISE 3-4 FULL TIME HOURLY DIRECT REPORTS
• Previous supervisor background required

Application Details

Please apply directly to complete the application. Interviews may be started remotely and completed in person in Sacramento, CA.

Runyon Saltzman, Inc.

We are an agency uniquely structured to create innovative, immersive, strategic problem solving all under one really big roof. Our teams create meaningful communications for public relations, advertising and social causes, developing strong emotional bonds with your audience.

We draw on our many disciplines, experience and talent to build the right team, with the right people and the right tools to solve your business problems. We share stories, spark conversations and ignite audiences.
From our beginning, we’ve been a company dedicated to our community and social change. We invest heavily in the place we live and work with our time, resources and energy and align with forward-thinking companies that share our passion and relentless pursuit of a better future.

We fervently believe in what we and our clients do and bring our expertise, passion, energy and experience to every project, client and cause. That’s our catchy ad slogan.