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Executive Creative Director, QuickBooks Brand and Marketing

Intuit, Inc.

Mountain View, CA

Mar 1
Job Description

People who work for themselves fuel our global economy. In the US, small businesses employ 60% of the workforce and create 80% of new jobs. Internationally the stats are even more skewed, but the odds are stacked against them. One of two small businesses fails in the first five years, two of three in the first ten years.

Intuit’s Small Business and Self-Employed Group creates products and services that improve the chances of success for small businesses around the world. From time tracking to invoicing, from payroll to accounting, from crafting new ways to get the money you need to thrive and dream and the support you need to get your work done and make the right decisions.

We are looking for an Executive Creative Director, QuickBooks Brand and Marketing to lead a team of passionate product designers, visual designers, content designers and design managers who are chartered with defining world-class go to market experiences and brand systems. Bringing the value and benefit of our ecosystem to life for our customers from the very first glance of our brand all the way through first-time use and into a long-term relationship. This role is based in Mountain View and reports directly to the SVP of Design with dotted line reporting to the SVP, Global Marketing.

The Executive Creative Director will lead the team to create an aspirational and actionable vision for our customer experiences. Inspiring the team to drive and own the vision, and ultimately, partners to align on creative strategy and delivery of pixel-perfect curated design experiences of all marketing of products and services in the Small Business and Self-Employed Group including QuickBooks: payroll, capital, time-tracking, commerce, cash products and live bookkeeping services.

The Executive Creative Director will be a member of the Market Leadership Team. This team is responsible for defining both short and long-term business strategy, adding value with new design concepts and innovation.

Let’s talk if you are:

Customer-driven. Unrelenting about solving real customer problems - you are deeply familiar with the design thinking process and how to apply it. The customer is king, and you’re committed to deep understanding, creative solutioning and rigorous experimentation.

Masterful craftsperson and storyteller. Able to work in multiple mediums and channels, leveraging your superpowers to bring possibility to life through prototypes and provocation. You sweat the details and push for benchmark quality in every touchpoint.

Trend maven. You keep up on the latest trends in art, design, culture and beyond, and are comfortable having opinions that might differ from other thought leaders.

Data-passionate designer. Intent on measuring quality, you are intensely curious about the power of data, analytics and machine learning to transform experience. You get business and understand the role design plays in driving outcomes. You look to the numbers as a primary indicator on areas for incremental improvement as well as those ripe for reinvention.

Teacher coach. Enthusiastic about building capability in others, you are a highly desired mentor, well-known as someone who grows great people and teams. Your advice is sought out on everything from creative guidance to career.

Lean into partnerships. You’re collaborative by nature and comfortable influencing across organizational and functional boundaries
Accountable for the visual and content expression of the QuickBooks brand - partnering with design and marketing leaders across Intuit (Mint, TurboTax, QuickBooks, Intuit) to push our brands to evolve together.

Help define QuickBooks cross-channel, cross-segment GTM & engagement strategy - informed by our core value propositions and product innovations, a deep understanding of customer needs, business goals and the capabilities of our product platform

 Deliver phenomenal end-to-end customer experiences and experiments – evolving existing channels and developing net-new capabilities

Inspire innovation – translating opportunity into action in ways that galvanize your partners to stretch, building capability and step-changing experience quality

Establish and measure cross-segment, cross-device experience excellence - spearhead and drive complex programs that span across products, platforms and organizational divides, always with an eye for excellence and effectiveness

Provide strategic and creative guidance - that helps grow craft and impact for your design teams and marketing partners

9+ years designing and building beautiful experiences at scale

Proven track record being an exceptional people manager and creative coach

Natural bias to working with other functions and partners

A dazzling portfolio, with core strength in creative strategy and execution

Experience and comfort tackling challenges in complex spaces and competitive markets

A Masters degree in Advertising, Product or Graphic Design, Consumer Research is preferred and/or equivalent experience

Technical savvy and experience executing multi-channel lifecycle engagement strategies across web and mobile platforms

Nice to haves:

Agency leadership experience designing and driving creative campaigns with world-class brand partners

Direct experience owning or managing a small business

Intuit, Inc.

About Intuit Inc.

Intuit Inc. (NASDAQ: INTU) has been a mainstay on Fortune’s “100 Best Companies to Work For” for over 15 years. Our mission is to power prosperity around the world. It is our privilege to serve those who work day in and day out in search of a better tomorrow. At Intuit, we wake up every morning dedicated to evening the odds so our customers can overcome the challenges they face and achieve their dreams.

Intuit is the proud maker of TurboTax, QuickBooks and Mint. We are a mission-driven, global financial platform company that gives everyone the opportunity to prosper. We do this by using technology to solve our customers’ most important problems. We serve customers by finding more ways to put more money in their pockets, eliminating work and drudgery so they can focus on their lives and what matters to them, and ensuring that every financial decision that they make, they make it with confidence.

Day-by-day, innovation-by-innovation, we work to make a difference in the lives of the 50 million people we serve around the world. Whether it’s helping families move past living paycheck to paycheck and save more money or increasing the odds of success for those running their own business – we never stop working to give everyone the opportunity to prosper.

Imagine a career where your creative inspiration can fuel BIG innovation. Year-over-year, Intuit has been recognized as a best employer and is consistently ranked on Fortune's "100 Best Companies To Work For" and Fortune World's "Most Admired Software Companies" lists. Immerse yourself in our award winning culture while creating breakthrough solutions that simplify the lives of consumers and small businesses and their customers worldwide.
Intuit is expanding its social, mobile, and global footprint with a full suite of products and services that are revolutionizing the industry. Utilizing design for delight and lean startup methodologies, our entrepreneurial employees have brought more than 250 innovations to market – from QuickBooks® and TurboTax®, to GoPayment,, big data, cloud (SaaS, PaaS) and mobile apps. The breadth and depth of these customer-driven innovations mean limitless opportunities for you to turn your ingenious ideas into reality at Intuit.
Discover what it's like to be part of a team that rewards taking risks and trying new things. It's time to love what you do! Check out all of our career opportunities at: EOE AA M/F/Vet/Disability
Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.