We need to tell the story of our product innovations and their benefits, but also their role for our brand and for our customers. In this role, you will lead the planning and production of all content creation to drive the overall brand marketing plan, oversee the mapping of the consumer journey and the content needs for the Freight Farms Digital ecosystem, and curate the right message and content for the right audience and channel. This is an exciting opportunity to work across design, product and marketing to translate highly engineered products into sharp and impactful customer facing stories.
-Understand the process of product development, planning and managing a roadmap and taking a project from the internal to the external audience.
-Work with the marketing team on the overall plan and required content by channel by month.
-Design creative sales materials including brochures, event flyers, infographics, email templates, one-pagers, event signage, advertisements and website material.
-Plan the schedule, budget and production of our content.
-Create video and static work.
-Manage an external network of freelancers.
-Be our digital expert, aware of the latest trends, insights and ways to engage our consumer.
-Drive the digital strategy and input to overall brand and product strategy plans.
-Accountable for owning, building and managing seasonal digital activation calendars.
-Accountable for driving meaningful CRM integration into the seasonal planning process to ensure that CRM is considered strategically end to end.
-Ensure the team considers localization opportunities, including key region or customer requirements in campaign consumer journey plans.
-Creative to the core.
-Superb verbal, visual and written communication skills.
-Ability to work in a fast-paced setting under tight deadlines with strong project management and time management skills.
-Strong understanding of design methodologies, user experience/interface design, and corporate identity/branding.
-Digital native experience of how to flow content through multi-channel plans to create a seamless experience across all consumer touchpoints.
-Experience of launching new products.
-Experience with product development and product marketing, with a focus on translating product development into marketing strategies.
-Highly skilled in Adobe Creative Suite, Squarespace, videography and photo editing with the ability to produce high quality video and static.
-Four-year college or university degree, preferably in a Marketing discipline.
-10+ years digital marketing experience with the ability to create and produce independently.
-Progressive experience planning and delivering world class digital content.
-Working knowledge of digital strategy and tactics.
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