Senior Visual Designer

WillowTree k

Charlottesville, VA

May 8
Job Description

At WillowTree, we bring our clients’ ideas to life — in a digital sense.
We’re a team of (project) teams that care deeply about our craft and each other.
We believe teams of mixed disciplines and diverse perspectives create the best product.

And our Product Design team is vital to our clients and products.
They start with why.
They want to understand our clients’ unique story, business goals, and pain points.
They design with intent (always).
And they’re really good at turning complex (sometimes messy) ideas into elegant, intuitive digital experiences.

As a Senior Visual Designer at WillowTree, you’ll lead design engagements for a variety of large and/or complex projects with minimal oversight. You’ll drive the design direction, and then make it happen!


*Exceed our clients’ expectations! Help our clients achieve their outcome and business goals through forward-thinking design
*Set the creative vision for our products that get our team and clients excited
*Give form to ideas by being the voice and owner of product decisions
*Mentor, guide, and inspire other designers at various stages in their careers
*Amplify WillowTree’s thought leadership in the design community through speaking, writing, or partnerships
*Successfully advocate for effective design practices, design sprints, and best practices with our clients and teams
*Continually push our team’s creative, visual, and interactive design capabilities
*Help set the bar for WillowTree’s 5 Design Principles 

Picture Yourself...

*Collaborating with a multidisciplinary team every single day. Think software engineers, researchers, strategists, and project managers.
*Leading ideation sessions, workshops, demos, and presentations with clients on-site
*Establishing design schedules, ensuring final visual design concepts are on-brand, on-budget, and deliver on product strategy goals.
*Producing forward-thinking visual designs that are unique and distinct to the client’s brand
*Sketching, wireframing, building IA, motion design, and running usability tests
*Prototyping to communicate the “look” and “feel.” Maybe you use InVision, Framer, or Principle?
*Collaborating with design peers to ensure designs are conceptually sound
*Ensuring content strategy and design are perfectly in-sync
*Building cohesive and lightweight design systems
*Continuously iterating your designs to stay current with mobile trends
*Giving and receiving design critique to help constantly refine and push our work
*Mentoring new product designers and interns on visual and interaction design, problem-solving, client communication, and team interaction
*Pushing for and executing inclusive, accessible design for all
*Fostering WillowTree partnerships (e.g. InVision, Zeplin)

*You’ve been designing digital products for 5-7+ years. You’ve proudly shipped and launched several products
*A portfolio that exemplifies strong visual design and a focus on defining the user experience
*Strong understanding of typography, layout, color, and advanced design principles
*You’re a conceptual thinker who can translate customer needs, behaviors, and project requirements
*Ability to clearly communicate your design decisions visually, verbally, and by storytelling
*Knowledge of what’s possible on modern digital platforms coupled with a deep understanding of platform design standards (e.g. HIG, Material Design)
*You’re experienced and comfortable presenting to clients and stakeholders
*Commitment to being a trusted mentor and thought leader
*You prefer face-to-face over remote interaction — and you know exactly when to get on a plane to present or solve issues with clients in person.

Why WillowTree?

We care about your total well-being and our benefits package aims to keep you and your family well — physically, mentally, and financially. In addition to the benefits you’d expect — competitive pay, health insurance, 401k, etc — we’re committed to creating a culture of continuous learning and support. Part of your professional development at WillowTree will include an annual conference, mentorship, and dedicated time to innovate.

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

WillowTree celebrates our differences and provides equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

NOTE: International candidates must hold a valid US working permit.


WillowTree is a digital product firm that partners with a variety of well-known brands. Within WillowTree, we have specialized teams that come together to form multidisciplinary project teams. Together, they design and builds products from concept to release. Our mission has always been to be a great place to work. (Check out our Glassdoor reviews!) We foster a culture of continuous learning and inclusion. We believe that each of our unique perspectives allows us to build the best products possible for everyone. If you're looking for a place to grow and make an impact, we'd love to hear from you.

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