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Social Media Manager & Graphic Designer

LEA PLASTIC SURGERY k

Newport Beach, CA

Jun 18
Job Description

Job Description
LEA Plastic Surgery is looking for a creative individual to assist with social media, marketing and general upkeep of the ecommerce side of the business. You will have creative freedom to express the brand in a variety of innovative ways.



Responsibilities:
- Develop and deliver social media strategies and campaigns
- Manage, moderate, develop, curate social platforms, including Instagram, Facebook, Twitter, YouTube, and LinkedIn
- Produce content including copy, branded posts, video, Instagram stories, interviews, competitions
- Ensure all content is of highest possible standard and adheres to brand requirements
- Engage key stakeholders in the creation and amplification of social content through regular communication, site visits and on-camera interviews
- Deliver agreed KPIs and SLAs for campaigns, reporting regularly to Directors on work in progress
- Use analytics to evaluate and evidence performance, report on progress and optimise strategy
- Manage budgets and provide reporting for paid social boosting, working to ensure appropriate audiences are targeted for best possible ROI
- Attend any events or meetings that are central to role both within working day and occasionally outside of normal work hours
- Keep abreast of industry best practices and insights, identifying new social media trends, developments and channels that might affect the company
- Daily/weekly briefs from Directors/Managers
- Plan/develop content concepts and sense check ideas
- Joining monthly client meetings and regular written communications with client
- Working on longer repeatable content as well as quick turnaround reactive content
- Responsible for graphic design across all applications and digital platforms
- All social and digital adveritising
- Creatively writing and scheduling content for social media platforms
- Promote our services across all platforms
- Actively increase followers across all digital platforms
- Regular social listening to monitor brand mentions, competitor activity and hot topics
- Responding to consumer comments on social platforms
- Analysing success of campaigns using social and web data
- Managing paid advertising across paid social and search
- Define social media strategies, ensuring content is fully integrated with wider marketing output
- Photography, both property and other content along with offering guidance to rest of team
- Guardian of brand guidelines, tone of voice, and style
- Developing a consistent and design-led aesthetic for social media marketing



Requirements:
- Extremely proficient in photography, Photoshop, InDesign, Premiere, After Effects
- Professional working knowledge of key social media platforms (primarily Instagram and Facebook) and associated social media management tools (e.g. Hootsuite, TweetDeck, Later etc.)
- Experience producing creative content, generating engagement and amplification, and growing online communities
- Knowledge of social analytic tools and experience of using data to create reports and evaluate performance
- A confident and creative communicator with excellent written and spoken English
- Working knowledge of Google Analytics and basic understanding of SEO
- Working knowledge of email marketing platforms (Mailchimp etc.)
- Working knowledge of CMS (WordPress)
- Previous experience of working in a fast-paced studio or agency environment
- Keen eye for detail and good aesthetic, eye for typography and layouts
- Please include website/portfolio with application

LEA PLASTIC SURGERY

LEA Plastic Surgery is a boutique practice conveniently located in the heart of Newport Beach. With caring, highly experienced staff and the most advanced technology and procedures, we offer a modern and compassionate approach to plastic and reconstructive surgery.