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UX Content Strategist, Marketing, Insights and Communications (1-Year Term Assignment)

University of St. Thomas k

Saint Paul, MN | Onsite or Remote Possible

Jan 21
Job Description

The University of St. Thomas invites qualified candidates to apply for a UX Content Strategist (Content Specialist) opportunity within the Marketing, Insights and Communications (MIC) department.

This is a temporary, one year term assignment, benefits eligible position. The position is expected to last at least one year, depending on the business needs of the department.

The University of St. Thomas embraces diversity, inclusion, and equal opportunity for all. Our convictions of dignity, diversity and personal attention call us to embody and champion a diverse, equitable and inclusive environment. We welcome applicants of diverse races, ethnicities, geographic origins, gender identities, ages, socioeconomic backgrounds, sexual orientations, religions, work experience, physical and intellectual abilities, and financial means. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. This commitment is consistent with our mission to inspire our students, using the Catholic intellectual tradition, to think critically, work skillfully, and act wisely – all for the common good. A successful candidate will possess a commitment to the ideals of this mission.


The University of St. Thomas offers a competitive and comprehensive benefits program, which includes:
Up to 100% tuition remission for employees, spouses, and dependents upon eligibility
A generous Employer retirement contribution of 9.4% of annual salary upon eligibility
Medical, dental, and vision options
Employer-paid disability, life, and AD&D benefits


The UX Content Strategist requires a mixture of information architecture and content strategy skills, along with the ability to solve problems creatively, with a focus on user-centered content and design. This person will be a key member of the Web Team that manages the University’s websites which communicate critical information to audiences such as prospective students, current students, parents, and the community at large. Examples of projects include: creating a new 300-page website for a College; updating 50 web pages for a key University initiative; or defining standard structures and content standards for faculty-owned blogs.

The UX Content Strategist is responsible for the structure and layout of new websites and sections, using existing web templates and modules, as well as the content creation process for new websites and sections, supported by a project manager, and working with writers, SEO experts, subject matter experts, and content approvers.

This position will work simultaneously on 3+ projects, understanding both the existing content as well as defining the preferred future content structure via the use of site audits, sitemaps and wireframes, page tables, and content style guides. You will then guide the creation of the content, leading kick-off meetings and guiding writers and subject matter experts through the use of content development tools and processes. In addition, this position will respond to ad hoc requests for content guidance on non-project webpages, help influence improvements to the web design, including the creation of new modules and templates, and help improve the content governance standards and processes.

As a key member of the Web Team within the Marketing, Insights, and Communications department, you will work closely with other members of the Web Team, as well as the Insights and Analytics Team, which has experts in qualitative and quantitative research, analytics, measurement, and SEO. In addition, as part of these web projects, you will collaborate with groups of 10+ that consist of marketing team members, SEO and analytics experts, subject matter experts, senior leaders, writers, art directors, and developers to produce sites that meet the expectations of our visitors and align with our brand.

This UX Content Strategist position is well-suited for people who enjoy:

Working on 3+ projects simultaneously
Both strategic planning and managing detailed processes
Leading and participating in meetings with 10+ colleagues, including senior leaders
Working collaboratively, listening to feedback, and incorporating ideas from colleagues
Training others on information architecture, content best practices, and content tools
Having a positive impact on the University community—from students and parents to faculty and community partners

1. Define the structure and layout of new/updated websites or sections (using existing web templates and modules). During this process, primary tasks include:

Working with web team and University leaders to solidify site goals;
Auditing relevant existing sites (for site updates);
Creating sitemaps, wireframes, and/or prototypes; and
Working with Marketing leaders, School/College leaders, and subject matter experts to get the wireframes and prototypes approved.
2. Work with a project manager to manage the content creation process. During this process, primary tasks include:

Defining and documenting content needs for websites based on the wireframes/prototypes, using tools such as page tables and content migration spreadsheets;
Gathering and organizing content source material from existing sites, stakeholder interviews, print materials, etc.; and
Working with subject matter experts and writers to get content completed and approved, helping them understand information architecture/content best practices and content development tools and processes.
3. Provide ongoing guidance and support for ad hoc efforts to improve content on existing webpages, unrelated to project work. Questions could come from Marketing leaders, subject matter experts, or peers within the Web Team.

4. Contribute to the general health of and best practices for the University websites by suggesting improvements to existing web templates and modules, web content governance standards, and content creation processes.

Minimum Qualifications
-Bachelor's degree in journalism, communications, information science, technical writing, or a similar discipline
-Three years of experience with information architecture and managing content development for web projects to include the following responsibilities:
-Audited and assessed 3+ websites of 300+ pages
-Creation of site maps and wireframes for at least 2 website projects sized at 300+ pages
-Creation of 25+ page tables (or similar documentation) in support of a new website or website redesign project
-Working on 3+ content projects simultaneously
An equivalent combination of education and experience, such as a high school diploma and seven years of experience from which comparable knowledge and skills have been acquired, may be substituted.

This is a temporary, one year term assignment, benefits eligible position. The position is expected to last at least one year, depending on the business needs of the department.

Preferred Experience

-Experience working with senior leaders and facilitating interviews with subject matter experts
-Experience directing writers and content creators
-Have participated in or led usability testing
-Familiarity with basic standards of Search Engine Optimization (SEO)
-Created content style guides
-Defined content creation processes for a matrixed organization

Knowledge of:
Best practices in information architecture, content strategy, and content development
Effective content creation processes that include 2-5 experts in content, SEO, and user requirements
User-focused website practices

Ability to understand how detailed content should be organized to fit into the strategic goals for the website
Successfully handle multiple projects and unrelated tasks
Ability to both to define big picture strategy and manage detailed, tactical processes
Lead and facilitate meetings with 10+ colleagues, including senior leaders
Work collaboratively, listening to feedback, and incorporating ideas from colleagues
Excellent communication skills, both oral (such as: leading content kickoff meetings and presenting sitemaps to stakeholders) and written (clarify content requirements, explain the use of page tables), including the ability to provide constructive feedback to teams and individuals
Intermediate proficiency with Microsoft Suite (Word, PowerPoint, Excel, Outlook, Teams, SharePoint, and OneDrive)
Familiarity with web content management systems (web CMS), and ticketing systems (such as Jira)
Using problem-solving and critical-thinking skills, consistently predict, identify, and independently resolve content issues
Work collaboratively, managing through influence, and lead colleagues to get things done efficiently, correctly, and on time
Establish rapport, credibility and influence with a variety of stakeholders including managers and VPs, department heads, and faculty
Proactively manage your own workload and responsibilities

In light of its commitment to create and maintain a safe learning and working environment, employment with the University of St. Thomas requires consent and successful completion of a background screening.

The University of St. Thomas, Minnesota Human Resources Department advertises the official job listing on its website at

The University of St. Thomas is an Equal Opportunity Employer

Application Details

On the University of St. Thomas Jobs page, follow the instructions to complete an online application which includes uploading a resume and answering two job specific questions (in lieu of a cover letter).