MASTER CUTLERY INC.
Dec 2005 - 2013 (7 years 10 months)
Product Design and Development: * Design innovative product concepts for the company's and licensed brands such as Top Chef. * Review design submissions from contract designers as well as in house designers. * Prepare designs for production by creating specs and renderings as needed. * Review prototypes to ensure design specs are correct and the product performs as expected. Retail Package Design: * Design innovative package concepts for the company's licensed product in line with brand requirements. * Design and produce structural die-lines for all retail packaging. * Graphic design and print production for all retail packaging. * Construct full size mock-ups of packages before sending for production. * Review factories in order to determine production capabilities in relevance to projects. * Sign off on proofs to ensure quality and that the design specs are met. Provide notes if changes are required. Administrative accomplishments: License Approvals Management- * Manage the approval process for licensed projects by ensuring all concepts are approved prior to protoyping and production. * Develop creative branding solutions that adhere to the requirements of the licensors. Art Direction- * Institute pair teams between US and China design department by creating one point of responsibility for each project. * Update aging hardware and software in the US and China allowing for a 24 hour a day forward movement on all projects. * Review factories facilities to gain a real estimate of production capacities and limitations that would influence design. * Participate in major line reviews with customers in order to bring perspective to new concepts. * Continuously survey competitive stores and attend trade shows to keep informed of latest trends and market directions. * Assign work and assist in the completion of projects from a staff of 3 direct reports in the US and China.
ART MERCHANDISING INC.
1993 - 2000 (7 years)
* Developed concepts for temporary and permanent Point of Purchase display units and produced photo realistic rendered images of display designs. * Created original art and print production layouts. * Constructed display mock-ups to simulate displays to be fabricated from materials such as metal, plastics or vacuum form. continued.