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ESPRESSO ON THE GO
MA Business Design Workshop, 2010
Marketing Strategy to connect consumers to an online service with offline benefits
Objective: To make consumers buy 7gr. pods online
Design: a smarthphone app in which consumers of the brand could locate at any part of the city, scooters that offered the expresso experience. To represent the Italian culture the Vespa and Ape were chosen as ways to transport the coffee.
