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WARM THE TAP
MA Business Design Workshop, 2009
Brand re-design Antonio Frattini (Taps).
Objective: Understanding the company’s philosophy, so it would be represented in the image of their brand.
Design: The strategy implemented for this brand covered everything from website deisgn to the retail exhibition and packaging. The strategy was based on the concept of relating the elegance of the product with the experience of the user with the product, in order to make it closer to bringing them a sensation of warmth and home.
