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Business and Industrial Designer

Diana Alejandra House

Bristol, United Kingdom
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  • About
  • About

    I am integrated Designer with experience in design process from brainstorming to production and sales. I have delivered various successful projects, which I have lead on working with an interdisciplinary team. I have an in-depth knowledge of Design Thinking and have developed managerial and marketing skills through design concepts. I have experience in the design and development of marketing and product strategies. This has allowed me to create and innovate products and strategies with a focus on the user experience and designated market, through a design method.

    I have advanced managerial skills and knowledge of accounting and building companies. I have vast experience in office furniture design and delivering projects from concept to launch and post-launch. I am also interested in proving design value and measuring the ROI of design.

    In here you can find my work as a product and business designer. From my academic work to my entrepreneurial experience, it shows the variety of projects and industries in which I can apply my skills

  • Education
    • MA Business Design
      Domus Academy
      2009 - 2010
      Design Thinking. The course focused on managerial skills with a design driven behaviour, in which creativity and entrepreneurial skills met. Thesis: Identifying Design Value: A strategy in which design performance can be measured.
    • BA Industrial Designer
      Universidad de Los Andes
      2000 - 2005
      Design methods, product design. Bionics, constructivism, optimizing interior space, system thinking. Business and administration concepts: Marketing and accounting.
  • Experience
    • Company Director
      Dia8 Lab S.A.S.
      Bogota, Colombia
      Apr 2011 - May 2013 (2 years 1 month)
      I established this company to provide me with a vehicle with which I could contract out my professional services to Servex Ltd, a large and successful integrated furnishing service company for offices. During the two years I worked with Servex, I acted as a consultant on various projects and provided designs for high-end clients in need of office furnishings. The services I provided included:

      • Client liaison – Understanding their needs, presenting designs and overseeing the delivery and installation of the final product.
      • Product design – Using AutoCAD to create designs bespoke to the client needs, later to be used in the technical drawing phase and the final build by our chosen supplier.

      As I was responsible for all aspects of this company I was able to build upon both my organizational and administrative skills. I also learnt how to interpret client requirements, liaise with suppliers and overcome problems and challenges.
    • Product Line Designer
      Solinoff Corp. S.A.
      Bogota, Colombia
      Feb 2008 - Sep 2009 (1 year 7 months)
      Working for Solinoff, a well-established and respected name in high-end furniture supply, I was involved with, or lead on various different projects, through out their life cycle from concepts development to post-launch management. My key achievements included:

      • Product design - I lead the design strategy and execution of a new innovative line of office furniture called Orion (which was nominated for a design award by a national design magazine).
      • Internal management of the line post design phase - This included the supervision of prototype production, industrial production, management of suppliers, and packaging development.
      • Post launch management – Once the line had gone live, I was responsible for providing training to rest of the company on its key features and aspects whilst also maintaining responsibility for any other projects the line was to be involved in.

      During my time at Solinoff I developed and honed many of my skill sets including the ability to work effectively across departments, improve my conceptual and strategic thinking on a design process and build strong networks across the company, inspiring trust from those around me.
    • Designer
      Jauregui Studio Ltda.
      Pasca, Colombia
      May 2007 - Jan 2008 (8 months)
      Working as a Designer within the Studio I was able to provide support and input throughout the full design process of the products the studio offered. This included:

      • Conceptual Development – Taking an initial client requirement and building the foundation of a multifunctional and integrated furniture system.
      • Project evolution - from the design of every part of the system, to development of prototypes, modelling, rendering and technical drawings.
      • Other main duties - Supplier discovery/ research, quotation analysis, prototype supervision, and documentation such as technical sheets and instructive manuals for the product.

      My key achievement in this role was the development of the high-end office furniture line Orion that was provided for the company Solinoff Corp (for whom I subsequently worked).

      This experience helped me to understand the reality of product development. I was also entrusted to take responsibility for ongoing processes in the absence of the Design Director.
    • Junior Designer
      Ezgo S.A.
      Bogota, Colombia
      Jul 2006 - Apr 2007 (9 months)
      I was primarily responsible for the redesign and actualisation of the existing office furniture product lines: Kin and Kubik. This included the entire design process (modelling, rendering and technical drawings). I managed the supervision and recruitment of new suppliers, which involved negotiating better prices and securing better materials. In this role I accomplished my remit of providing various adaptations of the lines for the American and European market.
    • Sales Executive
      Disegno, Grupo el Baño Italiano
      Bogota, Colombia
      May 2006 - Jul 2006 (2 months)
      I managed both private clients and business clients through the provision of advice in furniture distribution, such as the modulation of kitchen furniture (and other spaces), by providing technical drawings and renders of the proposal for the distribution in their homes. I was also responsible for managing the showroom and exhibition.
    • Internship
      Amok Ltd.
      London, United Kingdom
      Sep 2004 - Dec 2004 (3 months)
      I worked with a team of more senior designers providing assistance through the various stages of their design process.
      •I developed technical drawings and generated portfolios for presentations to different clients.
      •The job also required searching and quoting different furniture and additional accessories for interior design.
  • Awards

    Awards

    Lapiz de Acero XII, Linea Orion, Category: Furniture. Nominee. 2009. Proyecto Diseño Magazine. www.proyectd.com



    Publications

    • Entre objetos…entre hilos 2003-2004, Kit de Cine, Design Workshop: Optimal Space. Bogota, 2003

    • Entre objetos…2004-2005. Redesign seat for Chevrolet Alto, Sustainable Products. Bogota, 2004

    • Entre objetos…2004-2005, System for babies’ waste disposal (Diaper Re-design), Design Workshop: Systems. Bogotá, 2004

  • Skills
    • Branding & Corporate Identity
    • Design Management
    • Product Design
  • Elsewhere on the Web
    • n
  • On Coroflot
    @diana_alejandra, member since 2011
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