The design of this car seat was heavily informed by extensive months of research and its results.
The research showed that approximately 50% of infant car seats are not properly installed therefore reducing the safety of the children in them. It also showed that they are very uncomfortable for parents to interact with due to the lack of ergonomics for the parental interaction.
This new design becomes safer by minimizing the difficulty of installation thru the application of a new ratchet system for the tightening of the locking straps. It also improves the parental interaction by considering the parent's ergonomics.
Finally, a sense of aesthetics inspired by modern luxury to increase the appeal of the car seat itself.