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Ethnography - User Tribe Board - This presentation board was compiled to present the user group around which the project was focused....it gives a description of a typical user within the group and shows imagery to support the topics...
Ethnography - Experience Board - This board gives details about the task the user group were researched experiencing...it gives insightful information from quotes and imagery which were then used to give an innovative solution proposal...
Ethnography - Insights - This gives evidence and insightful interpretation from which an opportunity was discovered...then from this a design brief specific to the user group and experience was then stated....
Ethnographic Research
Daniel Selwood
Surfacing Engineer (ICEM Surf) at Jaguar Land Rover (Design Technical) Loughborough / Ramsgate, United Kingdom