Herbalife - I helped Herbalife generate names for products, created online and print advertising, oversaw scriptwriting for videos, and style guides for in-house and international use. I worked primarily on the weight management product portfolio, which includes meal replacement shakes, weight-loss enhancers, appetite suppressors and a variety of healthy snacks. The weight management portfolio accounted for 63% of net sales of approximately $2.3 billion for the 2009 fiscal year.
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Herbalife

I helped Herbalife generate names for products, created online and print advertising, oversaw scriptwriting for videos, and style guides for in-house and international use. I worked primarily on the weight management product portfolio, which included meal replacement shakes, weight-loss enhancers, appetite suppressors and a variety of healthy snacks.

Dani Kollin
Creative Director Los Angeles, CA