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Dagger Element

Dagger Element - Element is a new kayak for Dagger. The objective was to create a unique design language for the kayak. The faceted surfaces, unique bungee chord arrangement, and distinct security lock were carefully designed for easy brand recognition (i.e. in a showroom, next to the competition). Dagger implemented this design language on other recreational and touring kayaks.

Dominic D'Andrea
Industrial Design Portland, OR