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Examples of Complex App Ecosystems

Three examples are included:
1. Planned Parenthood Direct telemed app - Patients can learn about and get prescriptions for birth control and UTIs. We did it for 16 states. Many had different legal requirement. Variations included live video visits with a clinician on the app.
2. The NOOK Reading App - On one app customers could browse, shop, and read ebooks, magazines, and newspapers. We also had special sections for recommendations (NOOK Channels) and exciting free excerpts one could read quickly on the go (B&N Readouts). All were supported with fresh blog content weekly, in addition to regular weekly and special promotions to keep people coming back.

Freelance, Full-time, Moonlighting
Don Carroll
Strategic Concepts & Copy New York, NY