DIRECT MAIL POSTCARD FOR CLINIQUE EVENT 1,2 - Clinique and ESSENCE had an in-store event to promote their various mascaras. A GWP promotion was offered by ESSENCE.
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DIRECT MAIL KENNETH COLE PETITES LAUNCH - This was sent to a targeted Marshall Field's database of petites customers to announce the new Kenneth Cole collection and to drive traffic in-store for a special offer.
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LIZ CLAIBORNE NEW LAUNCH/DIRECT MAIL - This mailer went to thousands of Federated Department Stores customers, from Macy's to Marshall Field. It featured the new "Essentials" in the Liz Claiborne career collection.
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DIRECT MAIL LIZWEAR JEANS LAUNCH 1 - This integrated marketing project included naming the promotion (All About the Blues) and creating this brand extension launch brochure.
DIRECT MAIL LIZWEAR JEANS LAUNCH 2 - This integrated marketing project included naming the promotion (All About the Blues) and creating this brand extension launch brochure.
CLAIBORNE FOR MEN DIRECT MAIL BOOKLET - This was created as a direct mail piece and also reprinted as an onsert in the New York Times Menswear Magazine. I wrote the tagline "Suits may be optional. Good taste never is."
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MAYBELLINE/ESSENCE DIRECT MAIL POSTCARD - This invitation postcard was sent to NYC-area ESSENCE readers to attend an event. Attendees received a free makeover and keepsake photo of their new look.
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BEAUTY INDUSTRY EVENT DIRECT RESPONSE - Direct mail postcard to beauty manufacturers and marketers (and potential advertisers) promoting an industry special event. The emphasis was on using the "right" language to this unique consumer in advertising, in-store collateral, packaging and more.
HGTV/ESSENCE SHOW HOUSE EVENT INVITATION - Direct mail postcard to invite ESSENCE print and online readers to come to an HGTV event. I coined the tagline "The Biggest Homecoming Harlem Has ever Seen" for the showhouse and all integrated marketing pieces.
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E-BLAST FOR ESSENCE BEAUTY ISSUE (B2B) - This e-blast was sent to beauty advertisers to give them smart reasons to advertise in this major annual issue of ESSENCE.
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LIZ CLAIBORNE LOYALTY CLUB DIRECT MAIL - This direct mail piece was sent to Liz Claiborne customers who joined Liz Club, the frequent shopper loyalty program. Members earned dollars-off coupons.
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LIZ CLAIBORNE INTIMATES LAUNCH - This direct mail piece introduced the new Intimates division of Liz Claiborne to Federated Stores' database of LC customers.
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MEN'S ISSUE DM PROMOTION - This sell sheet arrived in the mail looking like a mail envelope and announcing the annual ESSENCE Men's Issue. Inside, potential advertisers were given stats and editorial stories to entice them to advertise in the issue.
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INVITATION TO MUSIC FESTIVAL SINGLES EVENT - This ad appeared in ESSENCE magazine and on essence.com to invite singles at the ESSENCE Music Festival to purchase tickets to a special event.
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DM MEN'S ISSUE PROMOTION - This "men's room" sell piece was mailed in a clear vinyl envelope so potential advertisers could be drawn in by the provocative image.
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ESSENCE SIGNATURE EVENT CORPORATE REWARDS MARKETING OPPORTUNITY - This was a special corporate rewards opportunity at an ESSENCE signature event that held numerous benefits to sponsors.
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ESSENCE SHOWHOUSE DM PIECE - This DM piece was mailed with a large tasseled key to invite potential advertisers to sponsor the first ESSENCE show house in Harlem.
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ESSENCE MUSIC FESTIVAL CAUSE-RELATED MARKETING OPPORTUNITY - This poignant piece was sent to potential partners/non-profit organizations for the Essence Music Festiva to support New Orleans kids and their educational system.
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ESSENCE MUSIC FESTIVAL CAUSE-RELATED MARKETING OPPORTUNITY - This poignant piece was sent to potential partners/non-profit organizations for the Essence Music Festiva to support New Orleans kids and their educational system.
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Direct Mail & Direct Response
I created the tagline "The Biggest Homecoming that Harlem Has Ever Seen" for Essence Magazine's first show house, and this direct mail/direct response piece to attract advertisers and event sponsors.
