Oct 2003 - Present (17 years 7 months)
At this full-service agency, I’m currently a member of the team that creates Lincoln
and Ford B2C communications, including national auto show brochures, customized dealer showroom brochures, coordinated digital content, and videos.
Other projects have included:
- International Ford/Lincoln dealer showroom brochures
- Award-winning automotive industry-first interactive digital and print content
- Non-profit/fundraising direct mail, web, videos, events, and award-winning annual reports
- Print ads, brochures, and digital content for clients in real estate, interior design/retail, custom cabinetry, and more
Sr. Copywriter/Project Team Leader
BBDO Detroit/Ross Roy
Oct 1995 - Oct 2003 (8 years)
At this full-service agency, I wrote Jeep brand B2C communications, including: auto show and dealer showroom (U.S. and international) materials; owner loyalty program direct mail, email, and Jeep magazine; Camp Jeep event promotion and support materials; and, financial product and vehicle sales direct mail. Starting in the desktop department at Ross Roy, I advanced from proofreader, to PowerPoint presentation specialist, to typesetter, to project team leader (supervising two typesetters on Dodge print projects), before landing a spot on the Jeep creative team as a copywriter.
Mar 1995 - Oct 1995 (7 months)
At this world-class automotive magazine, I supported the editorial staff in various clerical, writing, driving, and other duties related to production, including, but not limited to, helping manage the press vehicle fleet and making the magazine’s weekly publication deadline/press delivery/donut run on time, every time.