In late September of 2011 we challenged by Walmart to to prove our category and our company, I was tasked to come up with an air tool display design and have it implemented by the beginning of March 2012. Working with our sales team and several displays companies we presented a series of designs to the buyer the third week of September. I purchased custom parts, sample products, and coordinated shipment with-in China and we went into production, 1300 displays shipped from China by mid-December. and completed shipments to Walmart by third week of February.
This project came in under-budget and on-time. The lift in sale was approximately 20%. We we're up against a competitor who had a several hundred test stores and I'm happy to say that we succeeded in keeping the category (as well as pushing the competitor out).
Quality control inspection by our company's Shanghai team of the walmart displays.
Another view on the merchandising set. This help improve the customer's shopping experience making it easy to match product display samples to product on the shelves..
This was poster that I was responsible for producing and distributing to select Sutherland's stores to promote a special order program for our line of commercial grade compressors.
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Another major project was a rollout of tol displays for Tractor Supply Company stores. We initially started in around 2000 and have continued to rolled out to most stores as TSC has expanded its market reach.
These are air compressor signs that I designed, produced and distributed. These were installed in all Tractor Supply Company stores
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Retail Point of Purchase - Campbell Hausfeld
Managed creation, production, and distribution of displays and signage to major retailer such as Walmart, Home Depot, Lowe's, Tractor supply Co. Autozone and others.
