Eliza Young

Vivacity Care Center is a collection of care centers located in the greater Spokane area of Washington. They came to DCG ONE wanting a digital brand awareness campaign that targeted their segmentation groups specifically. Knowing this, I came up with the idea to do a personality quiz similar to a Cosmopolitan or Buzzfeed quiz wherein users would answer fun, engaging questions that would ultimately lead to identifying and targeting their segmentation group in addition to presenting them with a persona that would provide them with health tips and tricks and Vivacity Care Center benefits.

• Advertising
• Web Design
• Illustration
• Print Design
• Email Campaign Design