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Theme exploration.
Theme exploration.
Theme exploration.
Theme exploration.
Theme exploration.
Theme exploration.
This design, "Hood B" proved the direction to further explore.
Theme exploration.
Side view exploration, including updating the seat, and side trim.
Side view exploration, including updating the seat, and side trim.
Side view exploration, including updating the seat, and side trim.
Side view exploration, including updating the seat, and side trim.
Chosen rendering to pursue in full size clay. Clay development pictured further below.
Design exploration with additional chrome trim.
Clay development. I collaborated with one of the best clay modelers in the industry, Moreno!
Clay development. I collaborated with one of the best clay modelers in the industry, Moreno!
One of the most difficult sculpted areas were the forms and surfaces surrounding the newly minted BRP emblem.
Foil over clay....took it out on a sunny day to evaluate surfaces and the play of highlight continuity.
I attempted to push for an all chrome finished hood, needless to say, would have been blinding on the waters!
2007 Sea-Doo GTX Facelift

In order to carry the GTX a couple of more years, the directive was to facelift the hood and accompanying elements (i.e. mirrors, gauge cluster shroud, etc.). I'll never forget my design manager stating "it needs a face"! So I ran with that and created an elegant yet powerful "face". Yes those are acrylic mirrors within the "eyelets" on the hood. Fun project, and demonstrates Sea-Doo's dedication to daring designs.

Available
Freelance, Full-time, Moonlighting
Joseph Ellice
Senior Industrial Designer Milwaukee, WI