Elisha-Rio Apilado

• Working with creative directors to concept and execute seasonal campaigns across digital, television, print and social media from a multi-cultural advertising perspective

• Recognized for organization/time management skills and proactive work ethics in leading creative projects from brainstorms to executions which led to a promotion as an Associate Creative Director of the Farmers Insurance account
- Optimized the content strategy for FarmersInsurance social content by developing photography POVs and designs based off analytics/competitor insight
• Spearheaded new brainstorm techniques to push strategic/creative thinking across all clients
• Produced successful company events in partnership with local Chicago organizations from executing social media activations to designing promotional materials

EVENT PRODUCTION

Contagious Now Next Why • Creative Lead, Mar. 2015-May 2015
• Leading collaborative brainstorms to develop content capture opportunities and side experiences within budget that solved typical conference pain points and aimed to drive the overall conference theme of “Obsessing Experience” between a consumer and brand

Farmers Insurance Open • Designer, Feb. 2015
• Created experiential designs and developed on-site activations with social integration in effort to drive attendees to participate in side experiences at the Farmers Insurance golf tournament

Chicago Ideas Week • Producer & Designer, October 2014
• Produced one day immersion focused on turning ideas into real-world impact through speaker series and interactive exhibits

• Continuously built the company’s new brand identity through effective B2B & B2C material and web designs optimized for both desktop and mobile platforms
• Elevated the company’s set process for email marketing by introducing illustrative mock ups
• Produced engaging stop motion videos to support brand awareness
• Led the brand development of a Pinterest sweepstakes campaign to build the brand’s relationship with foodie, mom bloggers thus increasing the engagement on this platform

• Provided artistic and graphic leadership in all media
• Formulated and executed an art-focused philanthropy concept through building a growing network of artists advocating active philanthropy within the art community
• Directed video coverage of charitable organizations and helped spread the word on their endeavors

• Recognized for working efficiently in a fast-paced environment
• Developed weekly print/web ad designs which suited clients’ needs
• Introduced illustration-based covers of quarterly publications

• Recognized for bringing a can-do attitude to every situation
• Created storyboard illustrations for a 2012 ad campaign to aid the commercial’s narrative
• Created the video shoot agenda and production from a logistical standpoint and ensured models/props/locations were set
• Executed strategic social media marketing and engaged consumers/supporters thus building the company’s customer relationships and brand/product awareness