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Starbucks - Brand Ethos

I investigated Starbucks' Brand Ethos: - Community, Ethical Sourcing, Environment & Diversity. What is the true meaning behind this? How can I use their brand ethos to create a whole NEW product that represents Starbucks.

Starbucks began to take on board 'Suspended Coffee Scheme.' Realising this, I figured Starbucks are really pushing to aid the community.

As a designer, I created a 'suspended gift bag' that will be accompanied with the 'suspended coffees' to help the less fortunate in the UK.

Esther Loke
Product Design Graduate Bristol, United Kingdom