Marketing Coordinator - Temporary
Manages content for 2 community websites and their corresponding social media accounts. Develops graphic designs for print and web. Performs conceptualization, design, production, preflight, and project management for creative content and projects. Key Accomplishment: * Cost savings of $52K annually provided for training large format printer install and email blasts created in house.
Digital Marketing & Design / Owner / Entrepreneur
Lake Lure, NC
Manage website content and social media accounts. Execute research, editorial/blogs, advertisements, SEO, information design, and content writing for proposals and presentations. Develop graphic designs for print and web. Perform conceptualization, design, production, preflight, and project management for creative content and projects. Manage e-commerce website. Key Accomplishment: * Increased annual sales by $15K for two years in a row. Developing local economic networking website to improve commerce.
Assistant to Operations
RPM SOLUTIONS GROUP
Oversaw marketing and training development for internal and external use. Provided comprehensive support on all aspects of operations, hiring, training, and restructuring. Created departmental policies and procedures handbook. Estimated pricing for developing proposals for competitive bids. Ensured compliancy with USPS and FSC guidelines. Key Accomplishments: * Spearheaded the launch of internal Graphic Design, Illustration, and Marketing Department. * Submitted article proposal and published in American Printer.
Production Designer / Office Manager
Consulted on graphic design. Conceptualized and designed marketing collateral. Delivered production management and print estimation. Liaised with customer service and creative departments to better track ongoing jobs and estimate efficiency, improving productivity.
IRVINE NATURE CENTER
Created original natural science illustrations for education, retail, and marketing and development publications. Designed and produced marketing pieces for new facility. Key Accomplishment: * Reached target goal of $10M Capital Campaign for new green facility construction. *Additional experience as Office Manager / Administrative Assistant*
Utilize graphic design, illustration, web, and social media content development in branding and design for $35M division. Design and implement UIX for proprietary FTP portal. Train staff and customers and provide technical troubleshooting. Execute editing and copywriting, and coordinate IT department and photo shoots. Key Accomplishment: * Reduced external costs by $62K including savings in design, IT, training, and FTP.
Web Content Manager / Graphic Designer
2009 - 2013 (4 years)
Operated as freelance and later on-site. Undertook e-blast creation, quality assurance, vendor project management, ad conceptualization and creation, and designing for e-publishing. Established art direction and oversaw production and preflight of marketing collateral. Tracked google analytics data. Key Accomplishments: * Achieved external cost reduction of $40K annually.