Fernanda Franco

2014-2016
• Lead senior designer for US/regions and special art/culture programs
• Designed and implemented graphic systems for global and domestic events and post-event reports
• Collaborated with US/LatAm/Asia and EMEA Marketing heads as well as CMO to develop marketing programs
• Developed new designs and templates for marketing collateral and advertising in the new visual identity system
• Implementation supervision for new brand identity system and image bank with outside agency
• Speaker for design and UX presentation for the global marketing team
• Vice-President level candidate

2010-2013
• Lead senior designer for Global events, US/regions and art/cultural special programs
• Designed and implemented graphic and website systems for events and post-event reports, as well as marketing materials for sponsored art and cultural events and invitations
• Developed design systems including signage for client centers across the world
• Worked with art curators to develop brand for the art collection

1995-2010
• Lead senior designer for the Publications Department.
• Hired, managed new design team as well as new and existing print and web vendors.
• Designed and produced Portfolio Magazine, a quarterly publication for the clients of the Private Bank collaborating with senior editors and bankers. Hired illustrators and created original illustrations.
• Designed marketing materials and print collateral, including role as project manager including print supervision, vendor selection and managing distribution and invoicing.
• Managed and implemented new brand identity after 2008 rebrand working for publications and invitation system