Freelance Art Director/Senior Designer
Jan 2014 - Present (7 years 7 months)
Working for clients internationally in roles that include Creative Director, Art Director, UX Desiger and Senior Designer. Clients include JP Roomfinder & Gigazon/iMassage (Japan), Precious Creative (Italy), Insite, (Israel) as well as a number of US organizations that include Fortune 500 companies, small businesses and NPOs/NGOs. Project types range from screen based work (web applications/ sites, print (publication & marketing materials) and retail packaging.
UX Designer for Microsoft Learning's digital/mobile product line: UX, interaction design and specification authoring for Windows 8.1 Store apps, MS certification exams and services.
Senior User Experience Designer
Designing elegant user experiences for Earth Economics' browser-based application suite, the Ecosystem Valuation Toolkit. Human centered and responsive design, information architecture, interaction design, design ethnography, scenario based & context driven design. Storyboards, mood boards, wireframes, conceptual IA documentation, and functional prototypes illustrating task flows and presentation layer interaction. Authoring visual & interaction guidelines and functional specifications. UI/UX fit and finish per milestone. Print design for small books, sell sheets & other promotional/educational literature.
Lead Product Designer
User Experience:: Gathering and interpreting insights from users to inform design decisions, proof of concept designs, interaction design, wireframes and interactive prototypes for desktop applications in XAML/WPF. Authoring functional & visual specifications, agile UX and rapid iteration. UI/UX fit and finish per milestone. Evangelizing guidelines, standards and best practices in desktop and web application design.
Graphic Designer 2
EXP User Experience Group:: Proof of concept design, interaction specifications and functional prototypes for internal facing resources codifying UX research for core products such as Visual Studio, SQL Server & the Technical Computing Platform The visual design of this internal resource incorporated early explorations of the Metro style grid structure, typography and color theory. ::Art Director, Manageability Services Group:: Storyboards, mood boards, wireframes, proof of concept designs & interaction specifications for an application framework supporting Microsoft's cloud computing services. End-user research & persona development, wire frames, style guide & specifications authoring. UI/UX fit & finish per milestone.
UX Designer 3/Visual Designer
Visual design and UX design hybrid
role, working in the Developer Division on the UI for Visual Studio 2010: Working in a small team of UX designers, responsibilities included visual explorations for, and finalizing, the application color schemes and interaction models. Visual and interaction specification authoring. Internal marketing of the new features and UI included in VS 2010. ::UX Designer:: Finance Solution Delivery group UX & UI design for browser-based Microsoft financial tools. Including redesigns & new functionality for existing financial portals and new portals. Prototyping interaction models for implementation in limiting and constraining technologies such as SharePoint, Sequel Server Reporting Services, InfoPath & others.
Senior Designer, e-commerce group. Responsible for final, production-ready, designs for the homepage and all top-level category pages on the Eddie Bauer web site for the holiday 2006 season. Working closely with senior art directors, marketing & usability this included proof of concept designs, seasonal branding and photo selection. Rich media and HTML E-mail concept design, overseeing & mentoring junior designers.
Art direction & design for interactive & print. Proof of concept design, mood & storyboards, blue-line reviews and press checks. Clients include Microsoft, Intel, Docusign, Playnetwork & others.
Gift Graphic Designer Working with the Creative Director to design and produce web content, print materials, on and off line advertising campaigns. Working within established brand & identity guidelines and developing new subsets of these guidelines as required.
Senior Interactive Designer
Web Based Training Team: establishing user interface guidelines of Starbucks online training and tools, e-learning courseware using the ADDIE model of Instructional Design, for intranet and/or DVD. Proprietary intranet based work assistants.
UX strategy/Visual design consultant
UX Design Consultant
clients in the US and Japan.
Horton Lantz & Low
Interactive & user experience design, rich media marketing for clients such as Vail Resort, Microsoft, Flip Start and others.
Marketing & sales DVDs & CDs, E-marketing and user interfaces for event registration web sites for clients such as Microsoft, HP and others.
Jan 2016 - Dec 2018 (2 years 11 months)
myMuseo Conceive and implement concepts Direct and motivate team members to help them use their talents effectively. Lead brainstorming/creative sessions to generate ideas. Revise content and approve/reject ideas, provide feedback to the team Lead and review user experience Provide detailed documentation for Functional Guidelines and Visual and Interaction Guidelines
May 2001 - Nov 2007 (6 years 6 months)
boutique studio specializing in design & design strategy for emerging brands: packaging, publication & editorial, branding, advertising, and photography. Mentoring/supervising junior designers & interns, overseeing contract copywriters, designers. Photo art direction, new business client pitches, client presentations, vendor and service bureau management - including blueline reviews and press checks.
Seattle WA, United States
Mar 1997 - Jun 2001 (4 years 3 months)
Lead Supervision, mentoring and quality assurance of teams with up to 19 members: including full- time and seasonal staff, in Amazon's customer service department. Design and development for the Amazon customer service Intranet: web-based training using the ADDIE model of Instructional Design, browser based work assistants, Intelligence Agents prototyping including interface design and knowledge systems integration.