Situated in the heart of midtown NYC, at 47th Street and Fifth Avenue, 575 Fifth was ripe for a refresh after the largest tenant vacated. In collaboration with ESI Design, we redesigned the tenant lobby to create an environment more attractive to the boutique financial services companies and law firms moving into the area, adding a truly unique atrium identity to give the space a one-of-a-kind feel.
To achieve this I designed the truncated “575” logo and a custom typeface that uses thin, open characters to convey a modern, efficient business sensibility. This approach applies universally to the building IDs, wayfinding, and signage throughout the property.
© ESI Design, Photos by Brett Beyer and Chris Griggs
