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Central Park Zoo - Zoo Theater

Central Park Zoo - Zoo Theater - The identity for the theater and surrounding wayfinding proved challenging when trying to adapt to an existing Zoo signage system as well as a landmarked building. I drew inspiration from existing metal work around the park and created a new motif / brand reminiscent of classic theater styles seen elsewhere in NYC. The Central Park Zoo now offers more value, a place to share their mission and an entertaining environment for theater goers regardless of the season. © WCS

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Chris Griggs
Creative Director New York, NY