Empire State Development

Working with Campbell Ewald, I collaborated with their internal account team and (ESD) to create two new communication pieces.

First, a 34-page, business-focused, book with the goal to educate and incentivize upstarts to move to New York State and grow further. The book features beautiful photography, exciting new state projects and a host of powerful state statistics.

Second, a sales kit aimed specifically at New York State farmers of all backgrounds. Consisting of a folder holding an introductory leaflet, a criteria chart, and two tri-fold brochures. These materials work in unison to allow farmers to sign up to use New York's new "Grown and Certified" badges on their products. Through the programs Good Agricultural Practices (GAP), and Agricultural Environmental Management (AEM), farmers will not only be enhancing their products but selling more in return.


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Chris Griggs
Creative Director New York, NY