JetBlue - Spectrum Livery

Developed as the ninth, standard, JetBlue tailfin livery design, Spectrum harmonizes with the established brand standards and existing vocabulary. The pattern takes the brand even further with flexible new energy and an aspirational vibe.

Inspired by wind tunnel tests, organic forms and movement, the design evokes water and also a subtle, airy lift progressing up though the fin to the tip. Using the broad spectrum of blues in our brand palette a tonal gradient is seen even when using flat color. When seen at a distance, JetBlue’s original “Stripe” design is almost apparent in a nod to the past, while the JetBlue logo is very legible by sitting upon darker portions of the pattern. © JetBlue, Photography © Chris Griggs

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Chris Griggs
Creative Director New York, NY