LEGO Zoofari at the Bronx Zoo

Designed as an ambitious new summer program for the Bronx Zoo, the LEGO Zoofari has children using a printed Passport map to discover life-size LEGO animal sculptures throughout the zoo. Along the way, children will emboss their Passports, learn about how WCS conserves animals globally, attend numerous performances and LEGO master-builder events. For this project, I worked collaboratively with LEGO on sculpture design. I also created playful icons, mural art and graphics in harmony with the animals they built. Additionally sponsorship had to be vetted by Bank of America and Disney. © WCS, Photography Chris Griggs

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Chris Griggs
Creative Director New York, NY