Chris Griggs

Design / Brand / Experience

• My projects range from branding, guidelines, strategy, package design, airport branding, experiential design, and naming.
• Recent clients include: Newell Brands, Beacon Capital, Campbell Ewald, New York State, FCB Health, United Airlines, and DC Entertainment.

• Creatively led a team of four designers in designing brand guidelines for twelve Newell Brands companies. These included: Mr. Coffee®, Oster®, Yankee Candle®, Rubbermaid® (Food), Crock-Pot®, FoodSaver®, Contigo®, Berkley®, Graco®, Sharpie®, Paper Mate®, and EXPO®.

• Developed company-wide nomenclature system, performed extensive audits/interviews with
brand VPs, crafted tone of voice with writing team, and developed new visual styles for undocumented assets.

• Designed experiential projects for Beacon Capital Partners in Boston, Chicago, LA, New York, Seattle and Washington D.C. incorporating graphic programs, media, and lighting to create unique, ownable moments and bring differentiation to each location.
• Designed and implemented comprehensive best practices/process documents for the company.
• Led the redesign of company marketing proposals and assisted on numerous pitches.

• Designed numerous visual identity systems – both branded, and un-branded.
• Created advanced packaging design concepts for pharmaceutical applications.
• Worked in tandem with FCB Health to develop brands across the health industry.

• Responsible for several New York State initiatives for Empire State Development.
• Led design on collateral for business and agricultural programs.

• Conceived a new airport wayfinding system for United Airlines hubs in Chicago, Houston, and Newark, by creating customer experience maps, brand POV deck, and graphic signage system.

• Led all corporate brand projects, including aircraft livery, digital, experiential, print collateral, logos, and supervised design team and partner agencies.
• Created JetBlue’s Mint experience, a bold interior design that debuted first class seating, (seats, textiles, wall panels, lighting narrative) and innovative user interface (seat controls, digital displays) for new A321 aircraft.
• Designed JetBlue’s hub in San Juan, Puerto Rico and established an exterior / interior presence that celebrated the colorful, culturally vibrant destination.
• Refreshed system-wide environmental branding (check-in desks, gate areas).
• Collaborated with interactive team to redesign JetBlue.com, TrueBlue loyalty website.
• Designed functionality, aesthetics, sound and social media buzz by spearheading a promo event for the new JetBlue iOS app.

• Partnered with LEGO and the Bronx Zoo to create a large-scale summer program, “LEGO Zoofari”, that led guests around the park in search of custom LEGO sculptures. Embossing stations near each sculpture allowed kids to emboss icons into a passport, while interpretive signage enhanced the journey.
• Created a whimsical identity for the Tisch Children’s Zoo and a 4-D theater experience for the Central Park Zoo Theater.
• Developed exterior branding for the Queens Zoo to guide visitors to the park.
• Revamped the Bronx Zoo and Central Park Zoo ticketing and signage with WCS guest relations and marketing teams.

• Led a team of designers through new business pitches and real estate projects to build brand identities, promo materials, packaging, websites and experiential design.
• Clients included Cushman & Wakefield, Gucci, AT&T, 7 World Trade Center and The Rookery Building.

• Designed signage packages, detailed wayfinding systems for city circulation, sign location plans and iconography for transportation and sport.
• Clients included AIGA, Grand Central Terminal, New Jersey Transit, The NYC 2012 Olympic Bid, The New York Mets and Massachusetts General Hospital.