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Creative Director

Chris Griggs

New York, NY
Available Now
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  • About
  • About

    griggsdesign.com

    Design / Brand / Experience

    Highly creative, strategic designer with 16+ years of experience across varied industries, developing bespoke design solutions that drive differentiation for innovative brands.

    My skills include:

    • Brand design

    • Strategy

    • Experiential design

    • Naming

    • Digital design

    • Social media

    • Product development

    • Corporate identity

    • Customer experience maps

    • Wayfinding analysis

    • Adobe Creative Cloud

    Here are a few of the great brands I have partnered with:

    - Wells Fargo

    - Beacon Capital Partners

    - Duke University

    - United Airlines

    - JetBlue

    - Gucci

    - 7 World Trade

    - AT&T

    - The Rookery Building

    - Wildlife Conservation Society

    - LEGO

    - DC Comics

    - Publicis

    - New York Mets

    - New Jersey Transit

    - Grand Central Terminal

    - Massachusetts General Hospital

    - Gap Inc.

    - Time Warner (London-Sire Records)

  • Education
    • Bachelor of Fine Arts Graphic Design
      State University of New York College at Purchase
      1995 - 1999
  • Experience
    • Creative Director
      Chris Griggs Design
      New York, NY
      Jun 2013 - Present (10 years 6 months)
      Design / Brand / Experience

      • My projects range from branding, guidelines, strategy, package design, airport branding, experiential design, and naming.
      • Recent clients include: Newell Brands, Beacon Capital, Campbell Ewald, New York State, FCB Health, United Airlines, and DC Entertainment.
    • Design Director
      The Partners
      New York, NY
      May 2017 - Sep 2017 (4 months)
      • Creatively led a team of four designers in designing brand guidelines for twelve Newell Brands companies. These included: Mr. Coffee®, Oster®, Yankee Candle®, Rubbermaid® (Food), Crock-Pot®, FoodSaver®, Contigo®, Berkley®, Graco®, Sharpie®, Paper Mate®, and EXPO®.

      • Developed company-wide nomenclature system, performed extensive audits/interviews with
      brand VPs, crafted tone of voice with writing team, and developed new visual styles for undocumented assets.
    • Associate Creative Director
      ESI Design
      New York, NY
      Nov 2014 - Jan 2017 (2 years 2 months)
      • Designed experiential projects for Beacon Capital Partners in Boston, Chicago, LA, New York, Seattle and Washington D.C. incorporating graphic programs, media, and lighting to create unique, ownable moments and bring differentiation to each location.
      • Designed and implemented comprehensive best practices/process documents for the company.
      • Led the redesign of company marketing proposals and assisted on numerous pitches.
    • Design Director, Branding Group
      FCB Global
      Jan 2016 - Jul 2016 (6 months)
      • Designed numerous visual identity systems – both branded, and un-branded.
      • Created advanced packaging design concepts for pharmaceutical applications.
      • Worked in tandem with FCB Health to develop brands across the health industry.
    • Associate Creative Director
      Campbell Ewald
      New York, NY
      May 2016 - Jun 2016 (1 month)
      • Responsible for several New York State initiatives for Empire State Development.
      • Led design on collateral for business and agricultural programs.
    • Associate Creative Director
      Lippincott
      New York, NY
      Apr 2013 - Jun 2013 (2 months)
      • Conceived a new airport wayfinding system for United Airlines hubs in Chicago, Houston, and Newark, by creating customer experience maps, brand POV deck, and graphic signage system.
    • Brand Design Manager (Design Lead)
      JetBlue Airways
      Sep 2011 - Dec 2012 (1 year 3 months)
      • Led all corporate brand projects, including aircraft livery, digital, experiential, print collateral, logos, and supervised design team and partner agencies.
      • Created JetBlue’s Mint experience, a bold interior design that debuted first class seating, (seats, textiles, wall panels, lighting narrative) and innovative user interface (seat controls, digital displays) for new A321 aircraft.
      • Designed JetBlue’s hub in San Juan, Puerto Rico and established an exterior / interior presence that celebrated the colorful, culturally vibrant destination.
      • Refreshed system-wide environmental branding (check-in desks, gate areas).
      • Collaborated with interactive team to redesign JetBlue.com, TrueBlue loyalty website.
      • Designed functionality, aesthetics, sound and social media buzz by spearheading a promo event for the new JetBlue iOS app.
    • Art Director
      Wildlife Conservation Society
      Bronx, NY
      Oct 2009 - Sep 2011 (1 year 11 months)
      • Partnered with LEGO and the Bronx Zoo to create a large-scale summer program, “LEGO Zoofari”, that led guests around the park in search of custom LEGO sculptures. Embossing stations near each sculpture allowed kids to emboss icons into a passport, while interpretive signage enhanced the journey.
      • Created a whimsical identity for the Tisch Children’s Zoo and a 4-D theater experience for the Central Park Zoo Theater.
      • Developed exterior branding for the Queens Zoo to guide visitors to the park.
      • Revamped the Bronx Zoo and Central Park Zoo ticketing and signage with WCS guest relations and marketing teams.
    • Senior Designer - Branding & Identity
      Real Estate Arts
      New York, NY
      Sep 2005 - Jul 2009 (3 years 10 months)
      • Led a team of designers through new business pitches and real estate projects to build brand identities, promo materials, packaging, websites and experiential design.
      • Clients included Cushman & Wakefield, Gucci, AT&T, 7 World Trade Center and The Rookery Building.
    • Environmental Graphic Designer
      Two Twelve Associates
      New York, NY
      Oct 2002 - Sep 2005 (2 years 11 months)
      • Designed signage packages, detailed wayfinding systems for city circulation, sign location plans and iconography for transportation and sport.
      • Clients included AIGA, Grand Central Terminal, New Jersey Transit, The NYC 2012 Olympic Bid, The New York Mets and Massachusetts General Hospital.
  • Awards

    ACE Award

    "Outstanding signage for

    Entertainment/Sports"



    Stadium redesign for

    NY Mets Shea Stadium 2004

  • Affiliations

    AIGA

  • Industries
    • Advertising
    • Consumer Electronics
    • Entertainment
    • Luxury Goods
    • Transportation
  • Skills
    • Art Direction
    • Branding & Corporate Identity
    • Creative Direction
    • Design Management
    • Environmental Graphics
    • Graphic Design
    • Packaging Design
    • Print Design
    • Product Design
    • Transportation
  • Elsewhere on the Web
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  • On Coroflot
    @griggsdesign, member since 2001
      • Followers 3
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