Salient Spirit is a state-of-the-art gaming hub that caters specifically to virtual reality gamers. Located in a vibrant tech district, Salient Spirit offers an immersive and cutting-edge experience where gamers can dive into a variety of virtual worlds.
Salient Spirit was founded on the principle of blending the tranquility and excitement associated with the heritage, aiming to provide a sense of belonging and tribe for their gamers. Just like the vastness of the ocean and the boundless sky, Salient Spirit offers a limitless frontier where gamers can explore, compete, and connect.
An experimental and expressive font style was develop to convey a sense of movement and fluidity. Giving emphasis to the brand's tranquil and immersive personality
The logo is an abstract pixel style mascot mark, that is easily recognizable as a part of the gaming industry. It serves as a representative of the brand spirit echoing the idea of the brand as a tech gaming tribe.
A memorable and impactful tagline that describes that answers to the question of "what we do" serving as an integral part of the brand definition and tone of voice.
A simple photography style centralizing the gamers in their experience, focusing on their actions and their moments.
An iconography style built to maintain consistency, with the help of the logomark grid.
Salient Spirit
Freelance, Full-time, Moonlighting
Harrison Osagie
Visual identity designer Benin City, Nigeria