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Liberty Project - Liberty is a conceptual project designed by the Advanced Design team from Whirlpool Latin America. Based on the principles of Universal Design, the concept seeks to better accommodate users with different needs, integrating household appliances into emerging family arrangements and changing urban home architecture configuration.

http://www.youtube.com/watch?v=dTVrMg7HqKQ
Liberty Project @ 2011 BGourmet - Liberty was designed at the center of 3 macro-themes: Social Inclusion, New Family Structures and Contemporary Home Architecture.

The prototype (image) was exposed at 2011 BGourmet, during the 2011 Casa Cor São Paulo.

http://www.youtube.com/watch?v=dTVrMg7HqKQ
Liberty Project (Rendering and Photo) - Liberty is a conceptual project designed by the Advanced Design team from Whirlpool Latin America. Based on the principles of Universal Design, the concept seeks to better accommodate users with different needs, integrating household appliances into emerging family arrangements and changing urban home architecture configuration.

http://www.youtube.com/watch?v=dTVrMg7HqKQ
Liberty Project - Contemporary Scenario - SOCIAL INCLUSION: Liberty was designed since its very first sketch on the theme "Inclusive, without being exclusive".

NEW FAMILY STRUCTURES: There are many single mothers, elderly couples living together, and young graduates. This portion of the population lacks products that address their real needs in scale and function.

CONTEMPORARY HOME ARCHITECTURE: Today, households are becoming increasingly restricted spaces.
Liberty Project - The Concept - The concept consists of functional modules (refrigeration, cooking, air-treatment, water, work surface), that share the same universal design principles. Each one also has specific features designed under the inclusive approach. The modules can also be arranged according to user needs and space availability.

http://www.youtube.com/watch?v=dTVrMg7HqKQ
Liberty Project - The Concept - All the products were designed to be mounted within a common reach area, which is suitable for a wide range of users, like a tall man or wheelchair users. Despite the dimensional constraints of this approach, the result was a more integrated product both in function and in aesthetic ways.

One of the main features is the height adjustment of the kitchen countertop that thus serves people of short stature or a wheelchair user, for example.
Liberty Project - Modular Structure - All doors and drawers are opened by a single touch. They are also provided with a soft closure system that minimizes the effort to close them.
Some modules are equipped with movement sensors, which act as light switches for the interior lighting, increasing the inner visibility trough the transparent doors.
Liberty Project - Processes and Methods - The methods and tools used for the project development were based on deep observation, behavioral and social trends analysis and the comprehension of users’ latent needs, thus enabling the creation of personas with complementary characteristics to the project scope. These personas have guided the development of design proposals, which were also influenced by the requirements and specifications of Brastemp brand.
Liberty Project - Ideation Process - Liberty is a conceptual project designed by the Advanced Design team from Whirlpool Latin America. Based on the principles of Universal Design, the concept seeks to better accommodate users with different needs, integrating household appliances into emerging family arrangements and changing urban home architecture configuration.

http://www.youtube.com/watch?v=dTVrMg7HqKQ
Liberty Project - Ideation Process - Liberty is a conceptual project designed by the Advanced Design team from Whirlpool Latin America. Based on the principles of Universal Design, the concept seeks to better accommodate users with different needs, integrating household appliances into emerging family arrangements and changing urban home architecture configuration.

http://www.youtube.com/watch?v=dTVrMg7HqKQ
Liberty Project - Exploratory Process - Liberty is a conceptual project designed by the Advanced Design team from Whirlpool Latin America. Based on the principles of Universal Design, the concept seeks to better accommodate users with different needs, integrating household appliances into emerging family arrangements and changing urban home architecture configuration.

http://www.youtube.com/watch?v=dTVrMg7HqKQ
Liberty Project - Prototyping Process - Liberty is a conceptual project designed by the Advanced Design team from Whirlpool Latin America. Based on the principles of Universal Design, the concept seeks to better accommodate users with different needs, integrating household appliances into emerging family arrangements and changing urban home architecture configuration.

http://www.youtube.com/watch?v=dTVrMg7HqKQ
Liberty Project - Liberty is a conceptual project designed by the Advanced Design team from Whirlpool Latin America. Based on the principles of Universal Design, the concept seeks to better accommodate users with different needs, integrating household appliances into emerging family arrangements and changing urban home architecture configuration.

http://www.youtube.com/watch?v=dTVrMg7HqKQ
Liberty Project - Whirlpool

Liberty is a conceptual project designed by the Advanced Design team from Whirlpool Latin America. Based on the principles of Universal Design, the concept seeks to better accommodate users with different needs, integrating household appliances into emerging family arrangements and changing urban home architecture configuration.

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Helder Filipov
Creative Director São Paulo, Brazil