PhD, Design Planning, Strategy

Michael Eckersley Pro

humancentered.net

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About

http://www.linkedin.com/in/michaeleckersley
Education
- MFA Multimedia Design
  
  Washington University/St Louis
- PhD Cognitive Science
  
  Ball State University
  
  Design cognition, behavioral science, user experience
Experience
- Design Master's Program Director
  
  University of Kansas
  
  United States
  
  2008 - Present (15 years)
- Principal
  
  HumanCentered
  
  Aug 2003 - Present (19 years 10 months)
  
  Design Consultant, Strategist: FinTech, Health Care, Consumer Services and Products
- Director, Design Strategy
  
  Sybase (SAP)
  
  Ogden, UT
  
  Jan 2000 - Sep 2023 (23 years 8 months)
  
  Banking and Financial Services applications. Front-end planning and development
Awards

EXPERTISE:

• Interaction and Integrated User Experience Design

• User Experience Research and Analysis, leading to evidence-based insights to guide ideation and new value creation  

• Contextual and Ethnographic Research- User Modeling. User Archetype/Persona Construction and Use-Case Development.

• Experience Prototyping. Service Blueprinting. Needs Cluster Analysis. Heuristic and Functional Audits.

• Strategic Design and Planning. Integrated market, industry and technology analysis to guide innovation 

• Business modeling
Affiliations

Sybase (SAP); Fiserv; ThinkPlace; Open Solutions; Yum! Brands; Stanley Black & Decker; GMAC (Ally Bank); Mercy Health; Intermountain Health; BIC; etc.
Industries
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Elsewhere on the Web
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On Coroflot

@humancentered, member since 2006
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- Followers 6

Michael Eckersley Pro

Graphic Designer - Contract

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