Ipsy B

Leading the User experience design for next-generation tools for Master
Data Management including Data Quality for both cong and BUI side.
Enjoy working with product managers to understand and define business
requirements and working with software developers to realize the designs
within technical capabilities and constraints. Most importantly, relish
interacting with users, having our design ideas and assumptions tested,
and using users’ feedback and insights to create the best user experiences
for them, while meeting product requirements and business needs.

Leading the User experience efforts for WebMethods suite- SoftwareAg.
Accountable for designing and delivering prototypes and designs for cloud,
web, mobile and desktop applications.Responsibilities include: Work with the
PM team to understand the requirement.Perform user research, conduct
design workshops, create user interaction flow / patterns, wire frame mock
ups and visual design.Conduct usability test at various stages with users
from different geographical regions.Work with development team to get
the designs developed. Lead the initiative to bring consistency in usability
across multiple cloud products

Responsible for creating experiences for India’s best apparel
brands. Designed responsive web and mobile interfaces for online
retail brands. Created end to end interaction, wireframs and
prototypes.Collaborated with multiple roles to drive alingments.Part
of the core team in setting UX process, creating workshops to
spread the education around design thinking.

Graphic design for electronic as well as print media.
Analyse the requirements and designed graphics library for Cherokee T-Shirts. Designed marketing collateral like logos, brochures, catalogs, pamphlets, illustrations and tags for Arrow and Cherokee.
Conceptualized and designed the Merchandising catalog for A/W 2009, 2010 and 2011.
Created a graphics library for different T-shirt categories.
Created marketing visuals for the latest collections.