Jan 2009 - Present (12 years 5 months)
Faculty at Product Design, Graduate Industrial Design, Graduate Graphic Design // Advisor, ArtCenter Branding Atelier // Teaching Product Design, Brand Strategy, Interaction Design, Packaging Design, DesignMatters, DesignStorm, Transdisciplinary Design Studio (Visa, Microsoft, BYD, Nestle, VANS, Piaggio, Vespa, Aprilia, Moto Guzzi, Nestle, Quiksilver, Roxy, DC Shoes, P&G, Pantene, Hugo Boss, Lacoste, Gillette, Avery, Jenny Craig, USGS, City of Pasadena). Responsibilities also include curriculum assessment, portfolio and scholarship Reviews.
Chief Branding Strategist Creative Director
Responsible for leading a multidisciplinary boutique consultancy in providing clients with comprehensive services including holistic branding strategy, roadmap, product, retail, POP, UX, IxD, packaging and environmental design.
Lead Branding Strategist
Responsible for creating global branding strategy and international branding guideline standards encompassing visual brand identity, industrial design, interactive design, user experience, packaging, website, events, tradeshow and marketing collateral. Built and managed creative teams and collaborated with cross-functional departments. Played a pivotal role in the rebranding of Belkin and its unprecedented 200%+ growth in less than four years.
Senior Lead Designer
Responsible for creating the Nike Store global program and building the Nike brand in the international market. Lead a team of multidisciplinary designers and cross-departmental as well as cross-regional collaborations. Projects include all international Nike Stores and domestic Niketown.
Managed product design projects from client interaction to conceptual design to development to production. Projects include consumer electronics, computer peripherals, and furniture.
Founder Partner Chief Branding Officer
Ciao Yie Caffe
Responsible for creating comprehensive brand identity and strategy encompassing immersive brand experience, restaurant theme, menu, visual brand identity, interior, uniform, etc. Also, responsible for operation, marketing and public relations. IN Associates, Design Consultant Designed and developed medical and consumer products from concept to production.
Responsible for Apple Computer student notebook conceptual design project.
NOKIA / VERTU
1999 - 2000 (1 year)
Responsible for creating brand experience for VERTU, the world's first premium luxury mobile phone