Maruchan Ramen Packaging Redesign is a project I originally did in college but revised in 2012. Due to the intense competition in the market for ramen noodles, any re-design of the ramen noodle packaging has to attract consumers’ attention by whetting their appetite or desire to try the product. The original color theme and text combined with the image could not keep pace with changes in the market. Therefore, the re-design colorfully reflected greater variety, drawing the shopper with a more eye-catching design.
To associate the brand with a recognizable symbol, I developed a boy character from Maruchan’s original logo, that enabled the consumer to easily distinguish Maruchan from other brands on the market.
