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2010 OfficeMax Back to School Seasonal Style Guide | I was responsible for the concept and creation of the back to school seasonal campaign that was displayed nationally and internationally (Australia, Mexico). The style guide gives examples for all of the campaign deliverables from in-store signage and P.O.P. to print collateral and even visual web layouts.
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OfficeMax Global Trade Compliance Style Guide | I was responsible for the concept and creation of the logo for the Global Trade Compliance Group within OfficeMax Corporate. I was asked to create a guide to establish standards revolving around the logo and its usage.
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2010 OfficeMax TechWorld Style Guide | I was responsible for the concept and creation of the TechWorld branding that was displayed nationally. The style guide gives examples for all of the branding standards and usage guidelines from in-store signage and P.O.P. to print collateral and even visual web layouts. Also included are guidelines for the partnership with RadioShack and how to incorporate their branding standards within the OfficeMax store.
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2010 OfficeMax Ctrlcenter Services Style Guide | I was responsible for the concept and creation of the Ctrlcenter re-branding that was displayed nationally. The style guide gives examples for all of the brand standards and usage for this service offering from in-store signage and P.O.P. to print collateral and even visual web layouts.
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Style Guides
Jenna West
Associate Creative Director // Kmart In-store experience Naperville, IL