2013 OfficeMax Office Supply Catalog | Lead In Category I was responsible for developing the look and feel for the 2013 company catalog this included the page templates and lead in category pages. I was the acting Art Director for the photography. Each image was shot individually and I composited the shots together to create a bursting 3-D effect. The photography is eye-catching and dynamic to bring your attention to the start of each major product category offering within the catalog.
2013 OfficeMax Office Supply Catalog | Lead In Category I was responsible for developing the look and feel for the 2013 company catalog this included the page templates and lead in category pages. I was the acting Art Director for the photography. Each image was shot individually and I composited the shots together to create a bursting 3-D effect. The photography is eye-catching and dynamic to bring your attention to the start of each major product category offering within the catalog. There are 20 lead in categories total for the catalog.
2013 OfficeMax Print and Document Services Catalog Feature | 12 page feature This was a 12 page feature in the annual OfficeMax Office Supply Catalog. This is the main corporate catalog that is dispersed to our contract customers. This feature focuses on selling the print and document services offered by the company. I was responsible for concepting and creating the design and photography direction. This piece helped to push sales to this specific category within the company.
2013 Officemax Workplace Facility Resource Book | Cover/Backcover Design I was responsible for creating the cover and back cover concept, design and photography art direction. The two focal images were built out in studio and the bottom product silos were composited with a photographed white cube structure and the individual products photos placed in post.
2013 Officemax Workplace Facility Resource Book | Cover/Backcover Design I was responsible for creating the cover and back cover concept, design and photography art direction. The two focal images were built out in studio and the bottom product silos were composited with a photographed white cube structure and the individual products photos placed in post.
2013 OfficeMax Workplace Facility Resource Book | Category Lead In Pages I was responsible for the overall concept including, page template design, category lead pages, and photography concept and art direction. Each lead page features product displayed in 3-dimensional cubes. This structure was built and photographed. Each product was individually photographed and placed within the structure photo to create the overall look. These pages serve as the introduction to the new category as well as the table of contents.
2012 OfficeMax Poly Concepts Promotional Items Catalog This is a catalog for OfficeMax's Business to Business part of the company used to sell personalized promotional items.
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Catalog design including, concept developtment, overall template design and development, and photography direction and design.

Jenna West
Associate Creative Director // Kmart In-store experience Naperville, IL