Design Consultant/ Freelance Designer/Technical Designer
Nov 2011 - Present (10 years 6 months)
*Design and develop products for various manufacturers and retailing labels/clients from setting concept, to sketching, complete techpacks, and executing samples domestically and overseas to include sourcing fabrics, prints, development of wash treatments and back pocket embellishments.
*Identify emerging trends through market research tailored for each brand's target consumer.
*Design trim packages to enhance product's brand identity/market presence.
*Provide fit consultation, communicate fit revisions and facilitate corrections.
Buckle/BKE, Wet Seal, Vanity, Torrid, Winston & Hart, A&C Jeans, Sanctuary, Grace in LA.
Design Director/Senior Designer
Jul 2007 - Sep 2011 (4 years 2 months)
*Collaborate with CEO on establishing strategic vision for the brand, line planning,setting creative direction, merchandising of seasonal collections/monthly assortments; instrumental in expansion of the brand growth with company's highest volume stores and account, The Buckle.
*Manage cross-departmental design team in both men's and women's categories,through all phase of sample developments from defining seasonal direction, market analysis, interpreting trends forecast to facilitate entire design process from proto to TOP.
*Responsible for sourcing fabrics, developing trims, embroideries and wash treatments. Implement system for administering techpacks, establish T&A calendar, oversee daily communications with factories.
*Approve all final fits and wash standards to pass off for production.
*Travel to work on-site at factories in HK, China, and Mexico to maximize efficiency and accuracy in production quality control, while adhering to PD calendar.
*Travel internationally for design inspiration, as well as attend key manufacture/retail trade shows.
Head Denim Designer
Mar 2003 - Jun 2007 (4 years 3 months)
*Launched denim line in August 2004 as sole designer, contributed to the expansion of the line to reach over $20 million in sales by 2006; playing an integral part in the growth of the brand to evolve to a global lifestyle brand.
*Established all design development related system from techpacks, set up T&A calendar, implement WIP flow chart, linesheets, and oversee all branding efforts.
*Set seasonal reative direction, lead line presentation to sales team, as well as attend all tradeshows, inspiration trips globally to analyze market trends and popular culture to infuse into the design process.
*Managed team of assistants, technical designers, graphic designers to monitor daily work flow; while interfacing with sales, PR, Production and oversee vendors to carry out execution.
Nissi/ Hot & the Gang
Los Angeles, CA
Feb 2002 - Feb 2004 (2 years)
Worked with owners to develop monthly denim & woven collections for 2 lines, consisting of over 40 sku per month. Administer all sample developments in the in-house sample room, daily interfacing with pattern makers, cutters, sample makers. Responsible for sourcing, developing fabrics, trims, embroideries, and wash treatments/finishes.
J.Lo by Jennifer Lopez-Sweetface Fashions
New York, NY
May 2001 - Oct 2001 (5 months)
Support the design team with seasonal concept boards, hand sketching designs, techpacks, and linesheets for sales meetings. Source and maintain library of fabrics and trims, administer samples for line presentation. Monitor and upkeep weekly work flow charts.
Perry Ellis Womenswear
New York, NY
Jul 2000 - May 2001 (10 months)
Assist Design Director and Head Designer with concept mood boards, maintain swatch library, hand sketch flats for techpacks, create and update linesheets.