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Brand Guidelines: CIS Abroad

Refreshed brand guidelines ahead of a planned rebrand. My goal was to enhance the interim brand and eliminate as many pain points as possible (typography, consistency) while being unable to change our logo or product line colors.

Key components of this excerpt that were value-add include the Brand Voice section, where I provided an outline for each audience. We are one multi-faceted brand who emphasizes different parts of ourselves to different audiences.

The PDF format is currently being translated to an easy-to-use website format.

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Jennifer Weisgerber (they/them)
Marketing Value-Added Creative Chicopee, MA