Jennifer Weisgerber

Director of Marketing & Communications/Value-Added Creative

Northampton, MA

Available Now

Follow
Contact

About
Portfolio
Stream

About

My identity as a warm but playful creative professional results from more than a decade of experiences in graphic design, writing, copy editing, photography, public relations, marketing, event planning, social media, and intersectional social justice work.

My biggest passions are creating useful, beautiful things and helping people - even better if the things I create can help people! My past and current work in nonprofits really showed me the power that high-quality visual design lends to awareness-building about important social justice issues. My past work in a more corporate, B2B context taught me the expectations of high-level design deliverables. (Also, access to high quality equipment upped my appreciation for a well-crafted prototype!) My past work in a college setting and newsroom have kept me high energy and just the right amount of weird. My experiences with rebranding multiple organizations allows me to bring a love for creative process, ideation theory, and multi-faceted perspectives to other design challenges.

I value the supportive effect of trusted teamwork, the freedom of eclectic creativity framed in process, and a serious commitment to details and quality. In order to feel fulfilled and most useful to an organization, I need to work in a mission-driven environment where I can offer up my patchwork quilt of skills for the use of the team.

PASSIONS

Brand Identity & Engagement

Creative Strategy

Print & Digital Design

Multimedia Storytelling

Mission-based Marketing

Customer Journey & Experience

Social Media Engagement

Event Planning & Promotion

Community Organizing

Cultural Competency

TECHNICAL SKILLS

Strong graphic design skills and artistic ability, including photography; self-taught but proficient in Adobe Photoshop, Illustrator and InDesign, Adobe Acrobat; able to conceptualize and design for multiple production formats (print, digital, web); able to quickly learn new skills, software, or processes independently; diverse background in writing, including journalism, creative writing, technical writing, and opinion writing; experience in event planning and promotion, public relations, and marketing; obsessive copy editing and design proofing tendencies

SOCIAL SKILLS

Diplomatic; finds ways to engage, connect with, and support diverse groups; values a cohesive team and a shared commitment to excellence; dedicated to accuracy and consistent quality results; comfortable multi-tasking with a variety of simultaneous deadlines; enjoys collaboration between groups and finding new partnerships
Education
- University Studies Communications, Journalism, Visual Art
  
  Dickinson State University/Bismarck State College
  
  2006 - 2011
  
  I have a broad academic background that includes all my time spent on the Bismarck State College campus taking visual art, journalism, advertising, and literary publications classes. I completed a collaborative degree program through DSU.
Experience
- Director of Marketing & Communications
  
  CIS Abroad
  
  Northampton, MA
  
  Feb 2017 - Present (4 years 1 month)
  
  Brand Identity: Ensuring the way we look, talk, and move through the world aligns with our values and brand
  
  Product Marketing: Positioning and showcasing our products to the right people
  
  Social Media: Connecting with new and vetting customers while maximizing the ROI of word-of-mouth
  
  Customer Feedback & Advocacy: Staying connected to our customers’ feedback, supporting improvements in the journey, and leveraging word-of-mouth for marketing ROI
  
  Leadership/Team Admin: Keeping operations running and the mood up!
- Communications Coordinator
  
  Dakota Resource Council
  
  Bismarck, ND
  
  Mar 2016 - Present (5 years)
  
  Most relevant duties and experience:
  • Responsible for organization’s communications with membership, media, and external audiences
  • Create strategy for, monitor, and maintain website and social media presence, including analytics and reporting
  • Conceptualize and design mini-promotional campaigns and fund development efforts
  • Assist organizers with messaging strategy and communications support
  • Plan, coordinate, and design quarterly newsletters and other publications as needed
  • Beginning rebranding process for future viability and relevance
- Vice President (volunteer)
  
  Dakota OutRight
  
  Bismarck, ND
  
  Nov 2013 - Present (7 years 4 months)
  
  Most relevant duties and experience:
  • Responsible for DOR’s marketing and communications, including the rebuilt website, email marketing, social media, and fund development
  • Led rebranding efforts to better position organization in community and with funders
  • Develop PR messaging and support and coach spokespeople as needed, and speak to the media as needed
  • Co-chair of Capital Pride, which involves separate efforts of design and promotion, event planning, and fundraising
  • Lead outreach efforts and public education, including developing training curriculum and numerous resources, including Creating Safe Spaces Resource Toolkit
- Marketing Coordinator
  
  Bartlett & West
  
  Bismarck, ND
  
  Feb 2014 - Mar 2016 (2 years 1 month)
  
  Most relevant duties and experience:
  • Supported cross-functional teams to create high-impact proposals for engineering business development, including strategy, writing/editing, and design of in-depth technical publications
  • Created presentations and provide presentation and interview coaching, including feedback and training
  • Led development of new imagery and publication design and production for companywide branding refresh
  • Provided design and infographic support for internal and client events, including conceptual, planning, and promotion
  • Led implementation of digital asset management system
- PR/Communications Coordinator
  
  CAWS North Dakota
  
  Bismarck, ND
  
  Feb 2012 - Feb 2014 (2 years)
  
  Most relevant duties and experience:
  • Led collaborative rebranding efforts and created materials that supported new aesthetic, language, and style
  • Enhanced, maintained, and moderated social media presence across multiple channels
  • Created communications plan and member engagement plans, creating activities and digital resource toolkits
  • Edited content and designed cohesive publications, from branding materials to content-rich print projects, collaborating with staff to develop content
  • Started process of rebuilding organization website
  • Coordinated and produced multimedia campaign and community outreach in western North Dakota for Engaging Men violence prevention project - $50,000 project spend
- Adjunct Faculty - Literary Publications
  
  Bismarck State College
  
  Bismarck, ND
  
  Aug 2010 - May 2012 (1 year 9 months)
  
  Most relevant duties and experience:
  • Encouraged creativity and novel ideas through interactive workshops focusing on the creative method, graphic design basics, and the ideation cycle
  • Guided students in project-based course to fundraise, produce, print, and distribute publication
- Copy Editor/Page Designer
  
  Bismarck Tribune
  
  Bismarck, ND
  
  Jan 2010 - Feb 2012 (2 years 1 month)
  
  Most relevant duties and experience:
  • Designed interesting and engaging front and inside pages
  • Conceptualized and created logos, photo illustrations, infographics, and other original art
  • Developed design, structure, and infographics for special section publications (the 2012 edition of Progress won an honorable mention at that year’s North Dakota Newspaper Association awards for Special News Section)
  • Supported other team members on tight deadlines
- Community Development Coordinator
  
  City of Tioga
  
  Tioga, ND
  
  Aug 2008 - Dec 2009 (1 year 4 months)
  
  Most relevant duties and experience:
  • Created new marketing materials and organizational branding for Tioga city administration, the community development department, and the Economic Development Corporation (still in use)
  • Led economic development projects and recruitment efforts, including the beginnings of an industrial park
  • Represented the city on committees and regional boards
Industries
Skills
On Coroflot

@jenniferweisgerber, member since 2013
- Following 3
- Followers 2

Journalism Writing: The Crosby Journal

Journalism Writing: The Crosby Journal from Jennifer Weisgerber

Journalism Writing: The Crosby Journal

I worked for a summer at The Crosby Journal in 2008, covering stories in the region. This was before the oil boom reached the northernmost boundaries of the state, so there were quite a few stories about horses.

Story and photos about a kids' horse competition in Ambrose, North Dakota.

Click the PDF icon in the lower left corner to view a larger version of the document and/or additional pages.
View PDF

Story about a man who traveled across the country from the Canadian border to the South. He was definitely a character and I was the first reporter to interview him on his journey.

Click the PDF icon in the lower left corner to view a larger version of the document and/or additional pages.

Click the PDF icon in the lower left corner to view a larger version of the document and/or additional pages.
View PDF

Story about a Crosby family from Georgia, which was experiencing conflict.

Click the PDF icon in the lower left corner to view a larger version of the document and/or additional pages.
View PDF

o

Journalism Writing: The Crosby Journal

I worked for a summer at The Crosby Journal in 2008, covering stories in the region. This was before the oil boom reached the northernmost boundaries of the state, so there were quite a few stories about horses.

Share

R
7
n

Available

Full-time

Jennifer Weisgerber

Director of Marketing & Communications/Value-Added Creative Northampton, MA