-
Director of Marketing & Communications
Northampton, MA
Feb 2017 - Present (4 years 1 month)
Brand Identity: Ensuring the way we look, talk, and move through the world aligns with our values and brand
Product Marketing: Positioning and showcasing our products to the right people
Social Media: Connecting with new and vetting customers while maximizing the ROI of word-of-mouth
Customer Feedback & Advocacy: Staying connected to our customers’ feedback, supporting improvements in the journey, and leveraging word-of-mouth for marketing ROI
Leadership/Team Admin: Keeping operations running and the mood up!
-
Communications Coordinator
Bismarck, ND
Mar 2016 - Present (5 years)
Most relevant duties and experience:
• Responsible for organization’s communications with membership, media, and external audiences
• Create strategy for, monitor, and maintain website and social media presence, including analytics and reporting
• Conceptualize and design mini-promotional campaigns and fund development efforts
• Assist organizers with messaging strategy and communications support
• Plan, coordinate, and design quarterly newsletters and other publications as needed
• Beginning rebranding process for future viability and relevance
-
Vice President (volunteer)
Bismarck, ND
Nov 2013 - Present (7 years 4 months)
Most relevant duties and experience:
• Responsible for DOR’s marketing and communications, including the rebuilt website, email marketing, social media, and fund development
• Led rebranding efforts to better position organization in community and with funders
• Develop PR messaging and support and coach spokespeople as needed, and speak to the media as needed
• Co-chair of Capital Pride, which involves separate efforts of design and promotion, event planning, and fundraising
• Lead outreach efforts and public education, including developing training curriculum and numerous resources, including Creating Safe Spaces Resource Toolkit
-
Marketing Coordinator
Bismarck, ND
Feb 2014 - Mar 2016 (2 years 1 month)
Most relevant duties and experience:
• Supported cross-functional teams to create high-impact proposals for engineering business development, including strategy, writing/editing, and design of in-depth technical publications
• Created presentations and provide presentation and interview coaching, including feedback and training
• Led development of new imagery and publication design and production for companywide branding refresh
• Provided design and infographic support for internal and client events, including conceptual, planning, and promotion
• Led implementation of digital asset management system
-
PR/Communications Coordinator
Bismarck, ND
Feb 2012 - Feb 2014 (2 years)
Most relevant duties and experience:
• Led collaborative rebranding efforts and created materials that supported new aesthetic, language, and style
• Enhanced, maintained, and moderated social media presence across multiple channels
• Created communications plan and member engagement plans, creating activities and digital resource toolkits
• Edited content and designed cohesive publications, from branding materials to content-rich print projects, collaborating with staff to develop content
• Started process of rebuilding organization website
• Coordinated and produced multimedia campaign and community outreach in western North Dakota for Engaging Men violence prevention project - $50,000 project spend
-
Adjunct Faculty - Literary Publications
Bismarck, ND
Aug 2010 - May 2012 (1 year 9 months)
Most relevant duties and experience:
• Encouraged creativity and novel ideas through interactive workshops focusing on the creative method, graphic design basics, and the ideation cycle
• Guided students in project-based course to fundraise, produce, print, and distribute publication
-
Copy Editor/Page Designer
Bismarck, ND
Jan 2010 - Feb 2012 (2 years 1 month)
Most relevant duties and experience:
• Designed interesting and engaging front and inside pages
• Conceptualized and created logos, photo illustrations, infographics, and other original art
• Developed design, structure, and infographics for special section publications (the 2012 edition of Progress won an honorable mention at that year’s North Dakota Newspaper Association awards for Special News Section)
• Supported other team members on tight deadlines
-
Community Development Coordinator
Tioga, ND
Aug 2008 - Dec 2009 (1 year 4 months)
Most relevant duties and experience:
• Created new marketing materials and organizational branding for Tioga city administration, the community development department, and the Economic Development Corporation (still in use)
• Led economic development projects and recruitment efforts, including the beginnings of an industrial park
• Represented the city on committees and regional boards