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Video Strategy & Direction: CIS Abroad

As Director of Marketing & Communications, I led our Video Production Coordinator to build a multi-faceted video strategy that spoke to our core customer, their preferences, and criteria for decision-making. The organization and curation of our YouTube playlists reflects our strategy and content marketing approach. We've been a leader in our industry to embrace the Live functions of Instagram, and we exceed our competitors in creating an emotional connection to the great people at our company - and the students who've gone abroad with us.

I worked on and approved scripts, storyboards, and all production-level edits, working hand-in-hand with our video editor to produce compelling and on-brand video narratives.

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Jennifer Weisgerber
Director of Marketing & Communications/Value-Added Creative Northampton, MA